Shopee Mall Leads the Way: Outpaces Platform Growth in 2024

Strong Performance Driven by Demand for Authentic Products and Reliable Experiences

Shopee, Southeast Asia and Taiwan’s leading e-commerce platform, revealed that Shopee Mall grew at twice the rate of the overall platform in 2024—a clear sign of Filipino shoppers’ increasing demand for authentic, high-quality products from trusted brands.

Shopee Mall is a curated section within the app dedicated to premium local and international brands. In 2024, the platform saw a 25% rise in high-value buyers, reflecting stronger purchasing power and deeper brand loyalty among Filipino consumers.

This trend was especially evident during the 3.3–3.15 Mega Shopping Sale, when Shopee Mall orders spiked to 4.5 times the usual daily volume, underscoring the platform’s strong value proposition and growing relevance in Filipino digital lifestyles.

More Purposeful, More Intentional Shopping

With the continued rise of the Filipino middle class and increasing household incomes, shoppers are becoming more intentional in their online purchases—seeking not just convenience but also authenticity and value.

“We’re seeing a clear shift toward authentic products across all categories,” shared Jack Ng, Head of Commercial at Shopee Philippines. “Filipino shoppers are becoming more thoughtful and discerning, reflected in their evolving lifestyle preferences.”

In the beauty and FMCG (fast-moving consumer goods) categories, there’s a growing trend toward holistic wellness. Essentials like sun care, skincare, and sports nutrition are seeing significant growth. Local brands like Happy Skin and BLK Cosmetics—both Shopee Mall Favorites—are outperforming the market by 30%, while premium global brands like MAC have doubled their contribution on the platform.

During the 3.3–3.15 sale, skincare and makeup emerged as top-selling categories, further proving the high engagement in the health and beauty segment.

Flexible Payment and Elevated Expectations

Shopee’s Buy Now, Pay Later (BNPL) service, SPayLater, is helping Filipino shoppers manage their budgets while still making high-value purchases. This flexibility empowers them to invest in more premium items like electronics and branded goods without financial strain—boosting both consumer satisfaction and brand performance through larger basket sizes.

At the same time, Filipino consumers are raising their standards when it comes to security, delivery reliability, and product authenticity. These have become key factors when choosing where and how to shop online.

Helping Brands Thrive in the Digital Era

To keep up with this shift, Shopee is continually upgrading its end-to-end ecosystem. Recent improvements in logistics have led to 10% faster deliveries, while expanded warehouse coverage in Visayas and Mindanao has enhanced nationwide fulfillment capabilities.

Shopee is also investing in AI-powered innovations to create a more intuitive shopping journey—from personalized product discovery and seamless communication to more accurate deliveries.

As a platform, Shopee Mall remains a vital partner for brands, helping them stay ahead of consumer trends and scale their businesses in the digital age. With its commitment to authentic shopping and customer experience, Shopee aims to further strengthen its role as the go-to destination for trusted brands in the Philippines.