FUJIFILM Philippines introduces the instax mini 13 with a star-studded takeover by Caprice Cayetano and Heath Jornales at the instax Pop District.
FUJIFILM Philippines brought color, creativity, and spontaneity to life with the official launch of the new instax Mini 13 at the vibrant instax Pop District. Held on April 22, 2026, at SM Mall of Asia Main Mall Atrium, the immersive event transformed the space into a playful hub where every moment invited guests to be bold, expressive, and unapologetically “extra.”
Designed for spontaneous moments
At the center of it all is the instax Mini 13—a camera built for capturing life as it happens. While it keeps the familiar “aim and shoot” simplicity that made instant cameras iconic, it’s reimagined for a new generation that thrives on candid, unscripted experiences.
Its standout feature, a built-in self-timer, opens up more creative possibilities. With 2-second and 10-second options, users can easily jump into the frame—perfect for selfies, group shots, or experimenting with angles and poses. It’s a small upgrade that makes a big difference, turning everyday moments into shareable keepsakes.
A new wave of Instax personalities
Adding energy to the launch were new instax Squad members Caprice Cayetano and Heath Jornales, who brought their authentic, on-and-off camera personalities to the spotlight.
For Caprice, the camera is all about capturing joyful, unfiltered memories with the people who matter most. Heath echoed the sentiment, highlighting the value of being present and preserving genuine connections through tangible prints—moments you can actually hold onto.
Their debut signals a fresh chapter for instax—one that embraces individuality, creativity, and the beauty of real, unscripted experiences. According to FUJIFILM Philippines Imaging Solutions Marketing Head Glenn Gatan, the brand continues to champion authenticity, encouraging users to go beyond taking photos and start sharing pieces of their story.
A playground for creativity
Running until April 30, the instax Pop District offers an interactive, pastel-colored world filled with creative zones. Guests can explore the instax Mini 13 pod, revisit analog nostalgia at the Quicksnap booth, or step into the sleek Biz Pop Photobooth—where photos can be printed instantly using the instax Mini Link+ printer.
The experience goes beyond snapping photos. Weekend workshops invite guests to turn their prints into art, including a Snap & Craft Journaling Workshop led by Nina Hidalgo and a Patchwork and Embroidery Workshop hosted by Nica Cosio—offering fresh ways to personalize memories.
To keep the excitement going, visitors can also try their luck at the Gashapon machine for exclusive Instax merchandise—proving that surprises are always part of the experience.
Capture the unexpected
The instax Mini 13 is now available at FUJIFILM authorized dealers nationwide for ₱5,399. Alongside the rest of the instax lineup and Quicksnap range, it invites users to embrace spontaneity, celebrate creativity, and turn everyday moments into lasting memories.
Because sometimes, the best moments are the ones you never planned.
