Pineda will lead multiple SMP territories throughout the Asian region
Sony Music Publishing (SMP) has officially named Roslyn Pineda as President, Asia, effective immediately, succeeding Carol Ng, who will remain with the company until her planned retirement at the end of March. Pineda will oversee creative and business operations across Asia, strengthening relationships with clients and industry partners while expanding global support for SMP songwriters in the region. She will be based in Hong Kong, reporting directly to Sony Music Publishing President, International, Guy Henderson.
“I am thrilled to take on this leadership role at Sony Music Publishing Asia during such an exciting time for our industry and our region,” said Pineda. “I look forward to collaborating with our talented team and working closely with Guy Henderson and Jon Platt to empower our songwriters across Asia. Together, we will foster a vibrant, energetic environment that prioritizes creativity and innovation, ensuring that the voices of our creators are heard and celebrated. Keen to make great things happen!”
Proven Leadership and Industry Expertise
Pineda joins SMP from Sony Music, where she most recently served as General Manager, Philippines, and previously as Vice President, Artist Relations & Business Development, Asia. With a career spanning over two decades, she has worked with a diverse roster of artists including John Mayer, F4, Leehom Wang, Jessi, Sekai No Owari, Ricky Martin, Alicia Keys, and One Direction.
Notable achievements include:
- Overseeing the reopening of Sony Music Philippines in 2018
- Signing top Filipino acts Ben&Ben, SB19, and IV OF SPADES
- Leading the acquisition of the ABS-CBN music catalog in 2024
- Honored as Billboard Philippines’ first Music Industry Executive of the Year in 2025
Before entering the music industry, Pineda began her career in marketing at Unilever, bringing a strategic business perspective to her creative leadership.
Industry Leaders Welcome the Transition
Guy Henderson, President, International, Sony Music Publishing, commented:
“I am so pleased that Ros will take over the reins as President for SMP Asia, which is one of our most important and continuously expanding international regions. With Ros’s success in artist development and creative strategy, along with her two decades of experience, she brings a fresh focus to further grow our business across the region.”
Reflecting on her upcoming retirement, Carol Ng said:
“Throughout all these years, my team and I have built strong synergies and established SMP as the leading music publisher in Asia. It has been a difficult decision to retire, but there is a time for everything. I look forward to spending more time with my family and gradually settling in the U.K.”
Ng joined SMP in 1998 as Finance and Admin Manager, later becoming CFO, Regional MD, and ultimately President, Asia in 2021. Under her leadership, SMP expanded into Jakarta (2021), Bangkok (2025), and Manila (2026), cementing its dominant presence across Asia.
With Pineda now at the helm, SMP Asia is poised to enter its next chapter of innovation, growth, and creative excellence.
