Red Cross Gets Renewed PH Support for Mindanao Relief

Canon Marketing (Philippines), Inc. (CMP), together with Canon Business Service Centre Phils., Inc. (CBSC), has reaffirmed its commitment to humanitarian action by renewing its partnership with the Philippine Red Cross (PRC) to support relief and recovery efforts for communities devastated by the recent earthquake in Mindanao.

The initiative will help provide much-needed assistance to affected families in Sarangani and General Santos City, ensuring that essential aid reaches those working to rebuild their lives in the aftermath of the disaster. The donation reflects Canon’s steadfast dedication to standing beside Filipino communities during times of crisis and extending meaningful support when it matters most.

“Our commitment to the philosophy of Kyosei means standing together with communities, especially in times of uncertainty,” said Anuj Aggarwal, President and CEO of Canon Marketing (Philippines), Inc. “Through our continued partnership with the Philippine Red Cross, we hope to bring not only essential relief but also hope to families as they recover and rebuild their lives. We are honored to support the invaluable work of the Philippine Red Cross in reaching those who need it most.”

The Philippine Red Cross welcomed Canon’s renewed support, emphasizing the vital role of long-term partnerships between the private sector and humanitarian organizations in delivering swift and effective disaster response.

“We are grateful to Canon for its continued partnership with the Philippine Red Cross,” said Richard Gordon, Chairman of the Philippine Red Cross. “Canon has consistently demonstrated its commitment to humanitarian action, having also extended its support during the Cebu earthquake response. Together, we can provide timely relief and help communities recover stronger from times of crisis.”

Rooted in its global corporate philosophy of Kyosei—living and working together for the common good—Canon continues to champion initiatives that create meaningful and lasting social impact. By strengthening its collaboration with the Philippine Red Cross, the company reinforces its commitment to helping earthquake-hit communities in Mindanao recover with resilience, rebuild with hope, and move toward a stronger future.

As disasters continue to challenge vulnerable communities across the country, Canon’s ongoing partnership with the Philippine Red Cross highlights the power of collective action in bringing relief, restoring hope, and fostering long-term recovery for those who need it most.