Discover the Crunch: New Magic Chips Thin & Crispy

In the middle of busy schedules and never-ending to-do lists, even the simplest break can become the highlight of the day. Whether you’re powering through work, studying for exams, or commuting between destinations, a quick snack can transform an ordinary pause into a well-deserved moment of enjoyment—especially when it comes with irresistible crunch and flavor.

That’s exactly what Universal Robina Corporation (URC) brings to snack lovers with the launch of Magic Chips Thin & Crispy, a fresh take on the beloved Magic Chips that delivers a lighter, crispier, and more exciting snacking experience.

Blending the satisfying crunch of potato chips with the familiar goodness of crackers—chips na, crackers pa!—Magic Chips Thin & Crispy offers a uniquely airy texture and delicious flavor that’s perfect for every break.

Crafted thinner and crispier than its predecessor, the new snack is baked, not fried, making it a lighter alternative for those looking to indulge without the extra guilt. Every bite delivers the perfect balance of crunch and taste, making it an easy choice for anyone craving a flavorful pick-me-up throughout the day.

Snack enthusiasts can enjoy two crowd-favorite flavors: BBQ (Barbeque) and Sour Cream & Onion. Each variant is packed with bold, savory goodness that keeps every bite satisfying from start to finish.

Designed for today’s fast-paced lifestyle, Magic Chips Thin & Crispy comes in convenient 28-gram pouches, making it easy to slip into bags, lunchboxes, or desk drawers. Whether it’s a quick office break, a study session, a movie marathon, or a snack during your daily commute, it’s the perfect companion for every occasion.

Despite its premium taste and texture, Magic Chips Thin & Crispy remains budget-friendly with a Suggested Retail Price (SRP) of just PHP 8.20. It is now available in leading supermarkets, convenience stores, groceries, and major e-commerce platforms nationwide.

With its light, crispy texture and flavorful punch, Magic Chips Thin & Crispy proves that it doesn’t take much to make everyday moments a little more special. Because sometimes, all you need is one crunchy bite to turn an ordinary break into a magical one.

Basta break time, Magic.

Experience the deliciously light crunch of Magic Chips Thin & Crispy today, and enjoy a magical, guilt-free snacking experience with every bite.