AIA Philippines, formerly Philam Life, and BPI AIA Life Assurance Corporation (BPI AIA) are reinforcing their commitment to helping Filipinos live healthier, longer, and better lives with the launch of two new critical illness insurance solutions—while extending hope to children battling cancer through a meaningful partnership with the Kythe Foundation.
The introduction of AIA Critical Protect Plus and BPI AIA MultiCare Protect not only expands health protection for Filipino families but also transforms every new policy into an opportunity to support children facing life-threatening illnesses.
Health Protection That Goes Beyond a Single Diagnosis
As healthcare costs continue to rise and medical needs become increasingly complex, many Filipinos are seeking insurance solutions that provide long-term and comprehensive financial protection.
Responding to this need, AIA Philippines and BPI AIA have introduced multi-claim critical illness plans that offer greater flexibility and sustained coverage.
Unlike traditional critical illness insurance that typically pays out after a single diagnosis, the new products allow policyholders to receive benefits for up to three major critical illnesses, helping provide financial support through multiple health challenges.
The plans also include:
- Coverage for selected early-stage critical illnesses
- Flexible protection options tailored to individual needs
- Insurance coverage that can extend up to 100 years of age
By offering broader and longer-lasting protection, the new products aim to give Filipinos greater confidence in managing their health and financial future.
Turning Every Policy Into a Purpose-Driven Contribution
To celebrate the launch, AIA Philippines and BPI AIA are partnering with Kythe Foundation, one of the country’s leading organizations supporting children with cancer and chronic illnesses.
For every customer who purchases AIA Critical Protect Plus or BPI AIA MultiCare Protect, both companies will make a donation to Kythe Foundation in the policyholder’s name—at no additional cost to the customer.
The contributions will help fund programs that provide:
- Medical and treatment assistance
- Psychosocial care for children and families
- Therapeutic play sessions
- Caregiver support services
- Emergency assistance
- Child-friendly healing spaces at the National Children’s Hospital and the Philippine Children’s Medical Center
The initiative transforms every insurance purchase into an act of compassion, helping improve the lives of young patients beyond financial protection.
Living AIA’s Purpose
According to Melissa Henson, Chief Marketing Officer of AIA Philippines, the partnership reflects the company’s broader mission of creating positive social impact.
“This collaboration helps us bring to life AIA’s Purpose—helping people live Healthier, Longer, Better Lives—in a deeply meaningful way, extending our contributions to the communities we serve.”
She added that supporting Kythe Foundation allows the company to strengthen not only medical care but also the emotional resilience of children and their families.
“We feel there is no better way to mark the launch of our new health products AIA Critical Protect Plus and BPI AIA MultiCare Protect.”
Supporting Children Beyond Their Diagnosis
Established in 1992, Kythe Foundation pioneered Child Life Services in the Philippines, providing psychosocial support that helps pediatric patients cope with hospitalization through play, emotional guidance, and family-centered care.
The organization’s Executive Director, Magdalena Lopez, emphasized the significance of the partnership.
“At Kythe, we see every child beyond their diagnosis. We see their courage, fears, and hope.”
She noted that AIA Philippines and BPI AIA’s support strengthens the foundation’s ability to care for children not only medically but emotionally as well.
“Their support helps us care for children with cancer and chronic illnesses not only by addressing their physical needs, but also by supporting their emotional well-being and that of their families.”
Protecting Families While Giving Back
Customers who enroll in AIA Critical Protect Plus or BPI AIA MultiCare Protect will receive notification that a donation has been made to Kythe Foundation on their behalf—allowing every policy to contribute to improving the lives of children fighting serious illnesses.
By combining comprehensive health protection with meaningful community impact, AIA Philippines and BPI AIA demonstrate that insurance can go beyond financial security—creating opportunities to uplift lives, strengthen families, and bring hope to those who need it most.
