A momentous event took place at the Blue Leaf Cosmopolitan in Bridgetowne, Quezon City when URC and Asahi Philippines joined forces to launch a #CrazyGoodFusion of a new product called the Goodday Friz! It is a carbonated cultured milk that they introduced with a GUINNESS WORLD RECORDS™-breaking launch party! With over 766 Filipinos setting a new world record for the Largest Carbonated Beverage Party.
Held last July 30th, 2025, the #Friztoric event showed a crazy good fusion of pop, fizz, and fun as the crowd raised their cans of Goodday Friz in a massive, synchronized toast, officially earning the GUINNESS WORLD RECORDS™ for the Largest Carbonated Beverage Party. The once-in-a-lifetime celebration was an epic moment in beverage history.
Also present at the Goodday Friz launch were industry leaders Lance Gokongwei, President and CEO of JG Summit Holdings, Inc, and Asahi South, Central and Southeast Asia Group CEO Erwin Selvarajah, marking the beginning of an exciting collaboration that redefines the beverage landscape in the Philippines.
Goodday Friz combines the zesty sparkle of soda with the creamy tang of cultured milk, fortified with Lac-Shield™ paraprobiotics to support immunity while delivering a crazy good taste. It is soda reimagined for Filipinos who are conscious of their food choices.
“Goodday Friz isn’t just your regular soda, it’s a new kind of refreshing and flavorful carbonated drink with a unique twist because it’s made with cultured milk,” said Oscar Villamora Jr., URC Managing Director for Beverages. “We want to offer an innovative drink, and what better way to launch our newest Goodday product than by celebrating with our consumers during this exciting history-making event.”
During the event, Cloud 7, a rising P-Pop Boy Group was introduced as Goodday’s first ever brand ambassadors—making the event even more fun as they perform songs of their own and even a fun cover of the viral “Soda Pop” song that truly encapsulates the momentous launch of Goodday Friz.
“We’re thrilled to enter the Philippine soda space with a product that offers both fizz and function,” said Hemalatha Ragavan, CEO of Asahi Southeast Asia and Exports (Multi-Bev). “Goodday Friz delivers a refreshing taste with a health boost. It’s perfect for today’s on-the-go, wellness-minded consumers.”
Goodday Friz is available in two crazy good flavors—Original and Orange—both low in calories and packed with paraprobiotics to help boost immunity. Combining the smooth creaminess of cultured milk with the zesty fizz of soda, Goodday Friz is crafted to refresh your taste buds and energize your vibe—whether you’re chilling solo or out with your crew.
Now available nationwide, Goodday Friz invites everyone to experience this crazy good fusion of flavor and function.
