The Supreme Choice: Jollibee’s Latest Burger Steak Upgrade

Jollibee is stepping up its rice meal game with an upgraded Burger Steak and a brand-new premium variant, Burger Steak Supreme, as Filipino consumers continue to look for meals that deliver on taste, fullness, and affordability.

As the Philippines’ No. 1 fast-food chain, Jollibee has enhanced its classic Burger Steak by adding more savory sauce—intensifying its signature saucy-sarap experience—while keeping its starting price at just ₱70 for a solo meal. The upgrade is designed to make a familiar favorite even more satisfying without changing its value-for-money appeal.

“We’re seeing that customers are paying closer attention to taste, how filling a meal is, and price, so we’re giving them a pangmalakasang rice meal,” said Dorothy Ching, Vice President for Marketing of Jollibee Philippines. “We focused on improving the experience of a familiar product while also introducing a new option for those who want a bigger meal.”

To highlight this upgraded experience, the campaign features actor Joshua Garcia, spotlighting everyday cravings and the growing demand for meals that are both satisfying and affordable.

Alongside the improved classic, Jollibee also introduces the Burger Steak Supreme—a more indulgent option for customers looking for a bigger, more filling meal. The new variant expands the brand’s rice meal lineup while staying true to its promise of accessible comfort food.

The company emphasized that the upgrade is part of its broader effort to respond to evolving consumer preferences, where Filipinos increasingly seek meals that balance flavor, serving size, and affordability in one plate.

The saucier-sarap Burger Steak is now available nationwide for dine-in, takeout, drive-thru, and delivery. The Burger Steak Supreme, meanwhile, is available in select stores only.

For more updates, visit Jollibee official website at https://www.jollibee.com.ph, place orders via https://order.jollibee.com, and follow their social media channels for more JOYful surprises.