iPhone 17 Midnight Launch Gets a Nostalgic Reboot from DIGIMAP

“Throwback to the Future” event transforms One Ayala into a retro-futuristic celebration of innovation and community

Digimap, one of the Philippines’ leading Apple Authorized Resellers, made history once again with a spectacular midnight launch of the iPhone 17, held at its flagship store in One Ayala, Makati. The event brought together technology, nostalgia, and excitement in a dazzling celebration that fused the past and the future.

With the theme “Throwback to the Future,” the launch paid tribute to the evolution of mobile innovation while spotlighting Apple’s newest iPhone generation. One Ayala Mall was transformed into a retro-futuristic playground—glowing neon lights, nostalgic design cues, and sleek modern installations created an immersive experience that perfectly captured the spirit of innovation.

Simultaneous midnight events also took place at Ayala Center Cebu and Alabang Town Center, marking a nationwide celebration for Filipino Apple fans.

Among those present at the flagship launch were Digimap executives Anton Gonzalez (President), Gerald Senolos (Country General Manager), Jennifer Maranan (Country Retail Operations Head), and Laine Vallar (Country Marketing Head)—all joining customers in welcoming the arrival of the iPhone 17.

Crowds, Community, and the Countdown

From the early evening, long queues of Apple fans, influencers, and loyal Digimap customers gathered for a chance to be among the first to own the iPhone 17. The anticipation built up with live music, interactive booths, and immersive photo installations leading up to the October 17 midnight countdown.

To reward their excitement, Digimap gave away exclusive freebies to the first buyers in line:

• The first customer received freebies worth ₱37,000
• The next 29 customers took home freebies worth ₱14,000 each
• Customers 31st to 100th received gift bags valued at ₱8,000

The night pulsed with live DJ sets, raffle prizes, and special offers from Home Credit (co-presenter) and major sponsors UnionBank and HSBC, all providing convenient on-site installment and financing options for easy upgrades.

A Unique Retail Experience — The Digimap Way

For Digimap, the iPhone 17 launch wasn’t just about the product—it was about redefining the retail experience.

“The ‘Throwback to the Future’ theme was more than just a creative concept—it was a tribute to how far we’ve come in mobile technology,” said Laine Vallar, Country Marketing Head of Digimap Philippines. “We wanted to reignite that sense of wonder when discovering new technology while celebrating Apple’s latest innovation.”

Since debuting in the Philippines in March 2023, Digimap has grown rapidly under MAP Group (Mitra Adiperkasa), Indonesia’s leading lifestyle retailer with over 3,500 stores and 150 brands. By combining global retail excellence with local consumer insight, Digimap has made Apple more accessible and personal for Filipinos.

Its flagship One Ayala store, opened in October 2023, has become a cornerstone of this mission. Today, Digimap operates over 20 stores nationwide, with plans to reach 30+ locations by the end of 2025.

“We’re not just expanding—we’re building a nationwide community of Apple users,” shared Gerald Senolos, Country General Manager of Digimap Philippines. “From personalized service to flexible financing, Digimap aims to be where technology meets human connection.”

Together with its multi-brand tech store Digiplanet, Digimap continues to shape a modern retail ecosystem that reflects how Filipinos live, play, and connect in the digital age.

Making Apple More Accessible to Filipinos

Digimap continues to champion convenience and inclusivity through programs such as:

• Trade-in programs for easier upgrades
• 0% installment plans and flexible financing
• A lifestyle-oriented retail experience designed to inspire exploration and creativity

As a sister company of Planet Sports, which manages top global brands like Foot Locker, New Balance, Hoka, Converse, and Skechers, Digimap brings world-class retail expertise to the tech space—empowering every Filipino to experience Apple the Digimap way.