At the 2025 Tindahan ni Aling Puring (TNAP) Convention—the country’s biggest gathering of sari-sari store owners and MSMEs—Puregold and GCash renewed their powerful partnership to accelerate digital transformation in the grassroots retail sector.
Over the three-day convention, which drew tens of thousands of attendees, GCash led the digital charge with a suite of incentives and on-site activations to help small business owners embrace the ease and efficiency of cashless payments. While digital usage has grown in recent years, many sari-sari store owners still rely on physical cash to purchase inventory and run daily operations.
GCash offered a compelling lineup of pre-event promos, real-time cashback, and exclusive product discounts to encourage more store owners to go digital. Their activation booth—developed in collaboration with Puregold—demonstrated how GCash can help MSMEs track purchases, manage cash flow, and simplify payment processes.
“We’re committed to empowering Filipino MSMEs with smart, secure, and rewarding digital payment options,” said Jong Layug, GCash for Business General Manager. “At TNAP, we’re making every scan and payment count—whether it’s through savings, speed, or digital rewards.”
The initiative aligns with GCash’s broader mission of integrating digital financial services into traditional retail environments, transforming how small-scale entrepreneurs do business.
For Puregold, the collaboration underscores their long-standing support for local store owners. Through TNAP, the retail giant continues to provide tools, training, and infrastructure upgrades that help sari-sari stores thrive in a fast-evolving economy.
“MSMEs are the backbone of our economy,” said Vincent Co, President of Puregold. “By working with GCash, we’re helping our TNAP members compete and grow in a digital-first world.”
As Puregold and GCash deepen their partnership, their efforts reflect a shared vision: a more inclusive, tech-enabled retail landscape where even the smallest neighborhood store can benefit from the power of digital finance.
