Keina Suda Drops Quietly Intense New Single ‘BLACK’ Ahead of High-Energy Album

Keina Suda makes a striking return with “BLACK,” a mesmerizing new single that masterfully intertwines beauty and obsession into a deeply addictive sonic experience.

“BLACK” serves as the next chapter in the rollout for Keina Suda’s third major album, “LOVE HATE,” following the June 24 release of “Nightmare” (悪夢). Breaking a three-year gap since his last full-length record, the upcoming September 9 release has been carefully heralded by these tracks. If “Nightmare” was the introduction to this new era, “BLACK” is the final, tense crescendo before the full album arrives.

Serving as the newest preview of the record, “BLACK” instantly hooks the listener. A fierce introduction swiftly transitions into Keina Suda’s trademark dark-pop aesthetic, blending a raw, sharp-edged energy with infectious melodies to deliver a track that is simultaneously jarring and utterly hypnotic.

Directed by Shun Murakami, the track’s music video mirrors this intensity by plunging Suda into a world where the lines between life, death, and time are completely distorted. The result is a mesmerizingly chaotic visual that draws viewers deep into its narrative. Explaining his artistic direction, Murakami shared: “I wanted to portray a story about confronting one’s own existence, within the flow of time and between life and death. Through Suda, who carries a quiet sense of disconnect from those around him, I hoped to create a visual work striking enough to make anyone watching reflect on both living and dying.”

While the track wrestles with heavy concepts at its core, Keina Suda avoids weighing the audience down, instead channeling these themes through his signature pop lens. He delivers an emotionally raw, sonically explosive, and highly addictive track that cements his status as one of the most unique forces in Japan’s alternative pop landscape.

As a compelling preview of LOVE HATE, “BLACK” signals an album that thrives on contradiction. Balancing darkness with catharsis, and sharp tension with sweeping melody, the track stands as a fearless statement from an artist operating at the absolute peak of his creative powers.

Release Information

Album: LOVE HATE

Release Date: 09 September, Wednesday

Tracklist

• BLACK

• ラストルック Last Look

• メルシー Mercy/i

• ミーム meme

• エイプリル April

• レム REM (self cover)

• ユートピア UTOPIA

• リベラ Libera

• おまじない Curse

• 悪夢 Nightmare

• WOLF

• ユーエンミー You & Me

• ニーナ Nina

• ラブル Rubble

• ミラージュ mirage

• 例え話 What if