Pasay City, Philippines – This July, Watsons Philippines once again proved why it’s the ultimate destination for all things hair with the launch of its “Flip It, Flaunt It” campaign—an empowering movement that goes beyond beauty, helping every Filipino express their unique hair story with confidence.
Held from July 14 to 20, 2025, the SM Mall of Asia Main Atrium was transformed into a vibrant hub of hair care innovation, inspiration, and self-expression. In partnership with Parlon, Watsons brought to life a week-long celebration featuring free hair makeovers, personalized scalp and hair analyses, and expert styling services—all designed to make the hair journey as exciting as the end result.
“Your hair isn’t just part of your look—it’s part of your identity,” said a Watsons representative. “Whether you’re battling dryness, exploring color for the first time, or learning how to manage curls, we want to give everyone the tools, products, and knowledge to embrace their hair confidently.”
Attendees experienced curated hair lounges showcasing top-tier and cult-favorite brands like L’Oréal, Urban Care, Mise en Scene, Dove, Naturals by Watsons, Tsubaki, Fino, Head & Shoulders, Pantene, and many more. Exclusive product launches were also revealed during the event, reinforcing Watsons’ commitment to offering the widest selection of transformative hair care solutions—from affordable essentials to premium finds.
Beyond the event, Watsons launched “Hair Chair Stories,” a new social content series designed to give real solutions to everyday hair concerns. Hosted by Dr. Jarische Lao-Ang (@dermamaph), celebrity hairstylist Dominic Mangat (@hairsetbydoms), and Watsons Beauty Advisor Rachel Samon, the series covers topics from dandruff remedies and curl care to hair color maintenance. These practical and relatable stories are available on Watsons’ Instagram and TikTok platforms, allowing beauty to meet expert-backed guidance in a scroll-friendly format.
More Reasons to Flip and Flaunt It
For those who missed the event, the celebration continues in all Watsons stores nationwide and on the Watsons app. Shoppers can enjoy up to 50% off, Buy 1 Take 1 deals, gifts with purchase, and exclusive event access—especially for Watsons Club members.
New app users can also enjoy ₱100 off their first online purchase with a minimum spend of ₱1,200. With convenient services like Click & Collect and Express Delivery, finding the right products and flipping your best hair forward has never been more seamless.
Because Your Hair Tells a Story
Watsons believes that hair is more than just style—it’s an extension of who you are. And with the right care, knowledge, and a little confidence, anyone can own their hair story and flaunt it with pride.
About Watsons Philippines
Watsons is the flagship health and beauty brand of the A.S. Watson Group, the world’s largest international health and beauty retailer. Since its Philippine launch in 2002 through a partnership with SM, Watsons has grown to over 1,165 stores nationwide (as of January 2025), offering a wide range of trusted brands and competitively priced private labels.
Through engaging campaigns, monthly promotions, and expert-driven customer service, Watsons continues to redefine the Filipino beauty and wellness experience—making it accessible, empowering, and personal.
For more updates and exclusive offers, visit any Watsons store, download the Watsons app, or follow @watsonsph on Instagram, TikTok, and Facebook.
