Smart Communications, Inc. (Smart) has emerged as the top wireless broadband provider in the Philippines, capturing an impressive 44% subscriber base share and serving over 430,000 customers nationwide as of the first quarter of 2025.
This achievement places Smart ahead of its closest competitor, which holds a 42% share during the same period—cementing Smart’s leadership in the country’s wireless broadband space.
“This milestone is a reflection of our commitment to network excellence and putting our customers first,” said Anastacio R. Martirez, Smart Chief Operating Officer. “The trust of our growing subscriber base inspires us to continuously deliver world-class connectivity and innovative solutions.”
🌍 Empowering Families in Fiber-Limited Areas
Smart’s strong market performance is driven in part by the successful launch of Smart Home WiFi—a brand dedicated to providing fast and reliable internet access for Filipino households in fiber-limited areas.
At the forefront of this rollout is the Smart 5G Max Turbo WiFi, a plug-and-play prepaid device designed for hassle-free setup in homes, dorms, or small offices. Capable of connecting up to 15 devices simultaneously, it delivers powerful wireless internet wherever fiber is out of reach—bridging the digital divide and making high-speed connectivity more inclusive.
🚀 5G-Powered Connectivity, Anytime, Anywhere
Backed by Smart 5G, Smart Home WiFi unlocks the full power of next-gen connectivity—enabling seamless streaming, rapid file transfers, real-time content sharing, and lag-free mobile gaming.
This initiative is part of the PLDT Group’s ongoing investment in expanding and upgrading its integrated network nationwide, ensuring more Filipinos enjoy a leveled-up digital experience.
“Our leadership in wireless broadband is just the beginning,” Martirez added. “We’re committed to delighting our customers with even more innovative products and personalized services that meet their ever-evolving needs—powered by the country’s most advanced network.”
Smart is connecting more Filipino homes than ever—proving that world-class connectivity should be accessible to all.
