As the festive “Ber months” roll in and Filipinos begin ticking off their Christmas gift lists, demand for smartphones and gadgets is set to hit new highs—cementing tech as the season’s most sought-after purchase.
“Smartphones and gadgets account for around 70 to 80 percent of total demand. These products are no longer luxuries; they’re essential tools for communication, work, and education,” said Dmitriy Vavulidi, Head of Product at Skyro, a trusted SEC-registered lending app in the Philippines. He added that home appliances follow closely in demand, along with lifestyle and personal items such as fashion and beauty products.
This surge in spending highlights a growing shift in consumer behavior, with more Filipinos turning to flexible payment solutions to manage big-ticket purchases. Installment-based options, often referred to as Buy Now, Pay Later (BNPL), are making it easier for consumers to afford the items they need—without the burden of paying upfront.
However, not all BNPL solutions are created equal. Product loans like those offered by Skyro provide clearer terms, are fully regulated, and are reported to credit bureaus—helping customers establish a solid credit history while enjoying flexible payments.
“Many Filipinos have limited access to traditional credit, deal with fluctuating income, or prioritize daily family expenses over large one-time payments,” Vavulidi explained. “That’s why installment-based financing fits so well with Filipino spending habits. It spreads payments over time and makes both online and in-store shopping more manageable.”
The Philippines remains one of Southeast Asia’s largest untapped consumer credit markets. With over 70 percent of adults unbanked or underbanked and credit card penetration below 15 percent, the need for alternative financing solutions is clear. At the same time, the rapid growth of digital wallets and e-commerce has accelerated the adoption of digital credit—creating strong demand for regulated, installment-based lending products.
“Skyro’s mission is to help Filipinos bring home the products they dream of, especially during the Ber months when families focus on joyful celebrations,” said Iya Lelyanova, Skyro Head of Marketing. “We make loans fast and flexible, with options designed to fit different lifestyles and financial needs.”
Skyro stands out with its higher approval rates compared to traditional lenders, its wide nationwide presence across partner stores, and its seamless digital onboarding process. “Customers can access credit where and when they need it,” Vavulidi added. “Repayment terms are tailored to each individual, helping build convenience, trust, and long-term financial confidence.”
Applying for a Skyro product loan is quick and hassle-free. Customers can apply in-store through Skyro agents at major retail partners nationwide or online via e-commerce platforms. The process is fully paperless, with approval decisions released in as fast as two minutes—making credit accessible across regions.
For many Filipinos, Skyro represents their first step into formal financial services, enabling them to purchase items that once felt out of reach. The Skyro Product Loan also serves as the gateway to a broader digital ecosystem. Beyond first-time purchases, customers can access SkyroCredit and Skyro Flexi—reusable credit lines that support everyday spending and allow loan adjustments directly within the app.
Launched in August 2022, Skyro has rapidly gained recognition for its innovative digital financial solutions. Today, it operates in over 6,000 partner merchant stores nationwide and has served more than one million loan customers.
Ready to see how Skyro is transforming the way Filipinos shop? Download the Skyro app for free on the Apple App Store or Google Play, or visit skyro.ph. Follow Skyro on Facebook, Instagram, LinkedIn, and TikTok for the latest updates and offers.
