‘Femme Era’ campaign champions smart spending and practical care for modern Filipinas
Femme, the proudly Filipino hygiene brand trusted for over two decades, officially introduces Shuvee Etrata—Pinoy Big Brother: Celebrity Collab Edition alum and rising star—as its newest brand ambassador.
Shuvee now takes the spotlight in Femme’s “Femme Era” campaign, which highlights the value of smart spending and practical hygiene choices for today’s modern Filipina navigating rising costs and endless product options.
For years, Femme has celebrated the confident, hardworking women of the Philippines—from raketera queens juggling multiple hustles to young professionals and homemakers balancing countless roles. With its range of affordable yet reliable hygiene essentials, the brand has become a trusted companion for Filipinas who need comfort, practicality, and confidence in their everyday lives.
“As a brand that resonates with young professionals, homemakers, and students alike, Femme recognizes that practicality is more than affordability—it’s about making smart, thoughtful choices that balance quality and reliability. With Shuvee on board, we aim to inspire more women to embrace both confidence and practicality in their daily routines,” said Jazel Marielli A. Ramos Yeo, Marketing Communications Manager of SCPA.
Shuvee’s rise—from TikTok creator to reality TV standout and now a fast-emerging personality—makes her a relatable role model for many. Her journey reflects the resilience, authenticity, and ambition of the modern Filipina, perfectly aligning with Femme’s mission to empower women to lead dynamic lives while staying true to themselves.
“I’m thrilled to begin my Femme Era with a brand that values practicality and encourages women to live confidently every day,” said Shuvee. “Femme’s commitment to quality and purposeful living mirrors how I approach my own life and career. I’m proud to represent a brand that supports women in making choices that truly matter. Indeed, now is the ‘bes’ time to choose Femme!”
Known for its iconic bright pink branding, Femme has been a household staple for more than 20 years. Its product range—spanning tissues, cotton, and feminine care essentials such as sanitary napkins, pantyliners, and menstrual pants—empowers women to move through life with ease and confidence, all while making smart and budget-friendly choices.
“This partnership with Shuvee is a statement,” Ramos Yeo added. “In a world of ever-changing trends, Femme stands for lasting value—practicality that doesn’t mean settling for less, but choosing well and living well.”
The partnership was officially launched through a contract signing at the SCPA Main Office in Taguig City, marking the start of Shuvee’s journey as the face of Femme’s new era.
Femme continues to champion practical confidence and smart living, encouraging Filipinos to choose products that combine quality, comfort, and everyday reliability.
To follow Shuvee’s Femme Era journey and explore the complete range of Femme hygiene care essentials, visit https://scpa.com.ph/.
