Global AI-first cloud communications leader Infobip is set to launch its next-generation AI-native solution, AgentOS, on April 1—marking a major step forward in autonomous, AI-driven customer engagement.
Built on the company’s recently introduced AI Agents, AgentOS is designed to help businesses automate customer interactions and streamline communications as demand grows for real-time, personalized digital experiences—particularly in mobile-first markets like the Philippines.
The rollout also coincides with Infobip’s 20th anniversary, underscoring a broader shift across Southeast Asia, where enterprises are rapidly adopting AI-powered tools to enhance customer experience and improve operational efficiency.
Meeting rising expectations in digital engagement
Industries such as retail, fintech, telecommunications, healthcare, and e-commerce are increasingly under pressure to deliver faster, more contextual, and highly personalized customer interactions across multiple digital channels.
According to Guray Ozturk, Head of Customer Growth at Infobip, many enterprises still face challenges in scaling AI due to fragmented systems and complex integrations.
“AgentOS addresses these challenges by providing a unified platform where AI agents coordinate customer communications across SMS, messaging apps, email, and voice,” he said.
From communications platform to AI orchestration layer
AgentOS represents a major evolution for Infobip—from a traditional communications platform to an AI-driven orchestration system for customer engagement.
It integrates Infobip’s Conversational Customer Data Platform with real-time journey orchestration, enabling businesses to shift from manual campaigns to automated, goal-driven interactions across fully integrated channels. The result is faster execution, improved conversion, and more consistent long-term engagement.
A key feature of the platform is its human-in-the-loop model, which allows AI to manage large-scale automation while human experts oversee complex interactions, ensuring accuracy, compliance, and continuous performance improvement.
“AgentOS enables enterprises to operationalize AI across the entire customer journey,” Ozturk added. “By bringing together data, channels, and automation in one environment, businesses can move from reactive workflows to intelligent and autonomous engagement.”
Growing footprint in the Philippines
Infobip continues to expand its presence in the Philippines, supporting enterprises in modernizing customer communications. Its clients include SM Supermalls, Cebu Pacific, Security Bank, and PLDT, all leveraging its platform to strengthen customer engagement across nationwide operations.
With AgentOS, Infobip reinforces its position at the forefront of AI-powered communications—helping enterprises transition toward more intelligent, autonomous, and experience-driven customer engagement models.
