Following a successful launch at SM North EDSA, the SM Cyberzone Mobile Expo is continuing its nationwide tour, bringing the latest smartphones, immersive brand experiences, and exclusive deals to more Filipino consumers across the country.
For many Filipinos, the smartphone has become an essential part of daily life. It serves as a hub for work, content creation, gaming, banking, communication, and capturing life’s most memorable moments. As mobile technology continues to advance with AI-powered features, professional-grade cameras, high-performance gaming capabilities, and smarter connected experiences, finding the right device has become more important than ever.
Recognizing this growing demand, SM Cyberzone introduced the Cyberzone Mobile Expo—a nationwide showcase designed to help consumers discover, compare, and experience the latest innovations in mobile technology, all within one trusted destination.
The first leg of the expo successfully kicked off at SM North EDSA on July 11–12, drawing thousands of shoppers eager to explore newly launched smartphones, take advantage of exclusive event promotions, and enjoy interactive experiences from some of the industry’s leading mobile brands.
More than just a smartphone sale, the Cyberzone Mobile Expo transforms shopping into a hands-on technology experience. Visitors can compare devices side by side, test AI-powered features, experience mobile gaming performance firsthand, explore creator-focused camera phones, and receive expert guidance from brand specialists before making a purchase. Whether upgrading to a flagship smartphone, searching for a gaming powerhouse, looking for a dependable everyday device, or discovering the latest wearables and accessories, shoppers can find technology solutions suited to every lifestyle and budget.
This year’s Cyberzone Mobile Expo is co-presented by DITO Telecommunity, highlighting the growing importance of fast and reliable connectivity in today’s mobile-first world. As smartphones become increasingly powerful, experiences such as AI-driven productivity, cloud gaming, high-definition streaming, video conferencing, and content creation rely heavily on dependable mobile networks. Through this partnership, Cyberzone and DITO aim to help consumers maximize the capabilities of today’s mobile technology.
In partnership with Salmon, the Mobile Expo also offers flexible payment solutions that make upgrading to the latest smartphones more accessible and affordable for more Filipinos.
Adding to the excitement, Razer Gold joined the event as the official Game Top-Up Partner, bringing together the gaming community through a dedicated Gaming Lounge that was open throughout both days of the expo. The interactive space allowed visitors to connect, play, and experience mobile gaming in an engaging environment. On the second day, the excitement reached new heights with a Mobile Legends tournament that attracted aspiring players, gaming enthusiasts, and spectators alike, further reinforcing Cyberzone’s position as a destination for both technology and gaming communities.
Participating brands including vivo, TECNO, HONOR, Infinix, UGREEN, and DataBlitz showcased their newest innovations through live product demonstrations, exclusive promotions, and interactive experiences, giving shoppers even more opportunities to discover the latest developments in mobile technology.
The strong turnout during the opening weekend reflected the increasing demand for hands-on technology experiences. Rather than relying solely on online reviews or product specifications, visitors were able to personally test the latest devices, compare features across multiple brands, consult directly with product specialists, and make well-informed purchasing decisions with greater confidence.
“Technology is evolving faster than ever, and choosing the right smartphone has become more important than simply choosing the latest one,” said Patrick Pacla, Vice President for Operations and Marketing (Sponsorship and Cyberzone) of SM Supermalls. “The Cyberzone Mobile Expo is designed to help Filipinos discover what’s new, experience the latest innovations firsthand, and shop with confidence through our trusted retailers. Together with our partners DITO Telecommunity and Salmon, we’re creating a more connected, accessible, and rewarding mobile shopping experience for everyone.”
As the Philippines’ largest and most trusted technology destination, SM Cyberzone continues to bring together the country’s leading technology retailers and global brands under one roof. Through its extensive network of authorized retailers, customers can shop with confidence, knowing they are purchasing genuine products backed by reliable after-sales support and the assurance of a #TechAssured experience.
Following its successful kickoff at SM North EDSA, the Cyberzone Mobile Expo continues its nationwide tour with stops at SM City Laoag on July 18–19, 2026, followed by SM City Santa Rosa on July 25–26, 2026, bringing the latest smartphones, exclusive offers, immersive experiences, and trusted technology shopping to even more communities nationwide.
Whether you’re planning to upgrade your smartphone, explore the latest AI-powered innovations, discover a next-generation gaming device, or find the perfect mobile companion that fits your lifestyle and budget, the Cyberzone Mobile Expo offers one convenient destination where you can discover, compare, and shop with confidence—all while enjoying a truly maxed-out mobile experience.
