Low-profile style meets sprint heritage in an immersive global moment.
PUMA took streetwear culture to the next level with a one-of-a-kind immersive event at LAYER 41 in Seoul, South Korea, on May 15, 2025, to launch the all-new PUMA H-Street. A bold reimagining of a sprint icon, the H-Street leads the resurgence of low-profile sneakers—blending sport heritage with cutting-edge style.
Seoul Sprint: Where Speed Meets Style
The Seoul showcase was part of PUMA’s Future Archives activation—a high-concept, culture-forward series that revisits the brand’s heritage while shaping its streetwear future. Open to the public from May 16 to 18, the four-day experience focused on the intersections of fashion, music, and design.
PUMA collaborated with key figures in Korean culture including Cold Archive, Inside Tag, and EyesMag, and transformed the venue into a futuristic gallery-meets-track space. The concept celebrated the sprint DNA of the H-Street with reinterpreted track-and-field visuals, while beats by Ring Seoul—a community-rooted post-pandemic club culture group—filled the air with immersive soundscapes.
“Following our Mostro House debut at Paris Fashion Week, we’re thrilled to bring this extraordinary brand experience to Seoul,” said Richard Teyssier, PUMA Vice President of Brand and Marketing. “The H-Street is our newest statement piece in the low-profile sneaker trend, and there’s no better place than Seoul to launch it.”
Global Stars, Local Impact
The event gathered creatives, collaborators, and influencers from across Asia and beyond. High-profile attendees included Filipino fashion icons David Guison and Angelique Manto, Thai actor Win Metawin, and Korean stars Lee Junyoung (Weak Hero 2, When Life Gives You Tangerines), Jo Yuri (Squid Game), actress and style muse Cha Jungwon, and K-pop idols Juyeon (The Boyz), Yeji (ITZY), and PUMA ambassador ROSÉ (BLACKPINK).
“The energy was unreal,” shared Christina Mirabelli, PUMA’s Sportstyle Global Marketing Director. “It felt special to see how each guest expressed themselves through the H-Street and explored the space. It was more than a launch—it was a celebration of creative culture.”
The Return of a Sprint Icon
Originally launched in 2003, the PUMA H-Street is back in 2025 with a fresh look and streetwear attitude. Inspired by the PUMA Harambee, a classic 2000s running spike named after the Swahili word for “pull together,” the H-Street remains true to its performance roots while embracing modern street culture.
Following the success of silhouettes like the Speedcat and Mostro, the H-Street reinforces PUMA’s lead in low-profile design. The new edition comes in two striking colorways: OG Fizzy Green/PUMA Silver and Frosted Ivory/PUMA Black and Silver. Featuring a lightweight upper, sleek low-cut profile, and nostalgic styling, it’s a must-have for trendsetters and sneaker lovers alike.
Following the Seoul launch, a limited drop of the PUMA H-Street is set to arrive in the Philippines this June.
Where to Buy
The PUMA H-Street will be available in limited quantities at PUMA.com and select PUMA stores nationwide. Follow @pumaphilippines on Instagram for exclusive updates and release details.
Step into the future. Own a piece of heritage.
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For more information, visit www.puma.com
