Marilao Roadshow Highlights the Toyota Tamaraw’s Legacy of Reliability

Coco Martin meets with Marileños for his provincial caravan

Abante Posible Ambassador Coco Martin energized Marileños and Bulakeños as he met customers in Marilao, Bulacan during the nationwide Toyota Tamaraw roadshow organized by Toyota Motor Philippines (TMP) in partnership with Toyota Marilao, Bulacan, Inc. (TMR). Marilao marked Coco’s third provincial stop, following Cagayan de Oro and Tacloban, where he has been listening firsthand to inspiring stories of progress made possible with the Next Generation Toyota Tamaraw.

Coco Martin on His Toyota Tamaraw Experience

Keeping the crowd’s energy high throughout the afternoon, Coco treated guests to a song-and-dance performance before sharing his personal experience as a proud owner of a Toyota Tamaraw Utility Van. For Coco, the Tamaraw is both a business workhorse and a reliable means of transport for his employees.

He shared that the Utility Van was the first Toyota variant he purchased, citing its versatility and practicality for daily operations—from hauling groceries for their business to comfortably transporting staff. He also expressed pleasant surprise at the Tamaraw’s modern performance, highlighting its smooth driving experience, powerful engine, and notably soft clutch, which made driving effortless and enjoyable.

Real Stories of “Abante, Posible!” from Bulacan

The event also highlighted authentic customer stories that reflect how the Toyota Tamaraw is helping Filipinos move forward. Domingo Delizo of Pandi, Bulacan shared that his business income has tripled since acquiring his Next Generation Toyota Tamaraw. He credited Toyota’s well-known reliability for giving his family peace of mind in running their business, adding that he proudly recommends the Tamaraw—and Toyota Marilao, Bulacan, Inc.—to others who admire his vehicle.

Meanwhile, Estrella Maruyama spoke about choosing the Tamaraw for its durability and quality. Upon receiving their unit, she found the interior comfortable and the ride smooth and relaxing. Her satisfaction was so complete that she encouraged her daughter, Catherine, to purchase one as well—making the Tamaraw a trusted mobility partner for two generations in their family. For Estrella, the Tamaraw goes beyond being a vehicle, serving instead as a dependable partner in both business and everyday life.

Toyota Tamaraw: A Trusted Partner for Filipino Progress

With strong sales performance and growing preference among MSME owners, the Toyota Tamaraw continues to establish itself as the mobility choice of more Filipinos nationwide. Since its launch in 2024, the Next Generation Toyota Tamaraw has been empowering communities by supporting livelihoods and enabling growth for entrepreneurs and families alike.

TMR President Cosco Oben emphasized the Tamaraw’s increasing importance to Marileños and Bulakeños, noting its practicality for business while remaining dependable for family use. He expressed gratitude to Bulacan customers for their continued trust, underscoring how local dealers like Toyota Marilao, Bulacan, Inc. play a vital role in strengthening relationships with MSMEs and contributing to community growth.

Throughout the afternoon, Coco Martin brought excitement and inspiration to Marilao—entertaining guests, engaging with customers, and sharing his genuine appreciation for the Toyota Tamaraw. With its reliability, fuel efficiency, and high level of customizability, the Next Generation Toyota Tamaraw stands as a true partner for progress, proving to Filipinos everywhere that with the right mobility partner, Abante, Posible!

In line with the Tamaraw answering the needs of customers, TMP recently launched new AT variants and conversion units for the utility vehicle: