HONOR’s New SM Lanang Store Opens with 400 Pro 5G Launch

Davao welcomes HONOR’s newest AI-powered PRO smartphone with exclusive deals and the ultimate in-store experience 

Global technology leader HONOR Philippines made waves in the King City of the South with a double milestone: the First Day Sale of the HONOR 400 Pro 5G and the grand opening of the newest HONOR Experience Store at SM Lanang Premier.

The event drew an energetic crowd of loyal HONOR fans, local media partners, and members of the Davao Bloggers Society, along with special guests including Mr. Johnny Ong, partner dealer and owner of Mikrocell; Mr. Tom Yuan, HONOR Philippines National Sales Director; and HONOR Star and ex-Pinoy Big Brother housemate Gen 11, Therese Villamor.

From Nationwide Hype to Davao’s Hands
Following its record-breaking sell-out during the initial launch, the HONOR 400 series has captured the hearts of tech-savvy Filipinos. Now, HONOR brings the upgraded HONOR 400 Pro 5G to Davao, promising more power, smarter AI features, and next-level camera performance.

“We’ve seen incredible support from Filipinos nationwide, and Davao is no exception,” said Stephen Cheng, Vice President of HONOR Philippines. “The HONOR 400 Pro 5G is for those who want nothing less than flagship quality at a competitive price — powerful AI features, professional-grade photography, and all-day battery life. This new store opening is part of our promise to bring the HONOR experience closer to more Filipinos.”

HONOR 400 Pro 5G: AI-Powered Flagship Brilliance
The HONOR 400 Pro 5G delivers a perfect mix of performance, creativity, and productivity, featuring:

• 200MP Ultra Clear AI Camera – Capture every detail in stunning clarity
• 50MP Telephoto + 12MP Ultra-Wide – Versatile shots from any angle
• Snapdragon 8 Gen 3 Chipset – Flagship power for multitasking & gaming
• HONOR AI Features – AI Image-to-Video, AI Cutout, and more for creative workflows
• 6,000mAh Battery + 100W HONOR SuperCharge – All-day power with ultra-fast charging
• 6.78” Quad-Curved AMOLED Display with 120Hz refresh rate for immersive visuals
• Up to 16GB RAM + 512GB Storage – Speed and space for all your needs

Davao’s New HONOR Hub
The HONOR Experience Store at SM Lanang Premier offers Davaoeños the chance to explore HONOR’s latest devices, enjoy exclusive promos, and experience top-notch after-sales service — all in one premium space.

Pricing & Availability
The HONOR 400 Pro 5G is available in Lunar Grey and Midnight Black for only ₱32,999 (24GB + 512GB). Pre-orders are open at HONOR Experience Stores nationwide, partner retailers, and online via:

• Lazada: bit.ly/Laz_H400Pro_PR
• Shopee: bit.ly/Shop_H400Pro_PR
• TikTok Shop: bit.ly/TikTok_H400Pro_PR

For more details, visit www.hihonor.com or follow HONOR Philippines on Facebook, Instagram, and TikTok.