Magnolia, the iconic Filipino brand beloved for its dairy and chicken products, celebrated its 100th anniversary on August 4, honoring a century of quality, innovation, and unwavering support for Filipino communities.
Founded in 1925 as a small ice cream business in Manila and later acquired by San Miguel Brewery, Magnolia has grown into a household name offering a diverse range of dairy, chicken, spreads, and ready-to-cook products under the umbrella of food and beverage giant San Miguel Corporation (SMC).
A Century of Serving Filipinos
From introducing the country’s first refrigerated trucks to launching Magnolia Chocolait in glass bottles and pioneering fresh chicken stations in supermarkets, the brand has set numerous industry benchmarks. Today, it continues to delight families with ice cream, butter, mayonnaise, ready-to-cook meals, and more—most of which are made with locally sourced raw materials from thousands of Filipino farmers and suppliers.
Empowering the People Behind the Brand
SMC Chairman and CEO Ramon S. Ang emphasized that Magnolia’s future will be driven by both innovation and community support.
“Magnolia is part of Filipino life, from everyday meals to special occasions. As we move forward, we will continue to create more products for more families, while also providing opportunities to the small businesses and individuals who bring our products to homes across the country,” Ang said.
Magnolia’s reach extends far beyond supermarket shelves, impacting livelihoods across its value chain—from farmers and truck drivers to sari-sari store owners, market vendors, home bakers, and carinderia cooks.
Looking Ahead
Operated by San Miguel Foods, a division of San Miguel Food and Beverage, Inc., Magnolia plans to roll out more initiatives this centennial year that will strengthen partnerships with community-based retailers and champion Filipino-made products.
With a proud history and a deep connection to the people it serves, Magnolia’s next century promises to be as flavorful, innovative, and community-driven as its first.
