Singaporean, Brooklyn-based artist-producer hongjoin steps back into the spotlight with “Ms. I Thrift Everything,” the fifth single from his forthcoming debut album CLOCKWORK, arriving May 29. Out now, the track unfolds as a nostalgic coming-of-age vignette—transforming an ordinary thrift-store moment into a vivid, feel-good daydream powered by honeyed melodies and candid storytelling.
Bathed in Y2K warmth and after-school energy, “Ms. I Thrift Everything” captures the rush of first crushes and bedroom sing-alongs that defined a generation. Blending smooth R&B textures with bright indie pop bounce, the track thrives on a palette of teen-dream nostalgia—where fleeting glances spark entire imagined love stories and every moment feels cinematic.
At its core, the single highlights hongjoin’s strength as a storyteller. With a seamless mix of theatrical flair and diary-like honesty, he elevates a chance encounter into a romantic universe shaped by longing and possibility. It’s a track that leans into the beautiful delusion of young love—where even the briefest connection can feel destined.
“Ms. I Thrift Everything” sets the tone for CLOCKWORK, an ambitious 12-track project that marks hongjoin’s first full-length release. Conceptually structured around a clock face, each song represents an hour—mapping a full emotional cycle of love, loss, and everything in between. Written and entirely self-produced, the album blends alt-pop, R&B, and indie influences into a genre-fluid, deeply personal body of work shaped between Asia and the U.S.
Emerging as a compelling voice in Southeast Asia’s new wave of globally minded artists, hongjoin continues to build strong momentum across regions. With over 10 million Spotify streams and a growing international listener base, his music resonates strongly in markets like the Philippines, Taiwan, Indonesia, and beyond. His rising profile has earned recognition from major platforms, including Spotify accolades such as Top Artist of Rising 65 and Top 5 Songs of Rising 65 for “KOMOREBI.”
Beyond streaming success, hongjoin has also made his mark on the live circuit—selling out his homecoming headline show at the Esplanade Annexe and opening for artists like Ricky Montgomery, Charlie Burg, Matt Maltese, Mikayla Geier, PRYVT, and grentperez—further cementing his growing presence on both regional and international stages.
With “Ms. I Thrift Everything” offering a glimpse into his sonic world, CLOCKWORK promises a richly textured coming-of-age journey—capturing fleeting romance, youthful imagination, and the emotional rhythms of growing up in motion.
