Goldilocks, the nation’s cherished bakeshop, proudly celebrates a remarkable milestone—the opening of its 1,000th store at SM City La Union.
From its humble beginnings in 1966, when sisters Milagros Leelin-Yee, Clarita Leelin-Go, and Doris Wilson Leelin opened the first Goldilocks along Pasong Tamo in Makati, the brand has grown into a true Filipino icon. What started as a modest bakery has flourished into the largest bakeshop chain in the Philippines.
Today, Goldilocks spans all eighteen regions of the Philippines, from Aparri in the north to General Santos in the south, making it the most accessible bakeshop brand nationwide.
“This milestone is a testament to the trust our customers have placed in us over the years,” said Jerson Go Uy, Chief Operating Officer of Goldilocks. “We’re honored to be part of countless celebrations, and now that we’re 1,000 stores strong, we’re even more committed to delivering quality products, heartfelt service, and the joy that only Goldilocks can bring.”
As Goldilocks continues to expand, it also evolves—offering enhanced products, refreshed store designs, and the same warm service that has made it a staple in Filipino celebrations. The La Union store opening signals the beginning of even more exciting chapters for the brand.
Here’s to 1,000 Goldilocks stores and beyond, and to the millions of joyful moments it has helped create across the Philippines!
