Gabbi Garcia Named Salmon Brand Ambassador

Fast-growing fintech brand Salmon officially introduced actress and host Gabbi Garcia as its newest brand ambassador, capping a lively two-day celebration at the Glorietta Activity Center dubbed the Salmon Feels Good Weekend.

Held from September 5 to 6, the event invited mallgoers to enjoy life’s little feel-good moments. Guests sang their favorite songs, refreshed their looks, captured memorable photos with friends, and took part in activities where they had the chance to win exciting prizes throughout the two-day celebration.

The festivities culminated in an energetic late-night show hosted by Salmon brand ambassador Sam YG, who was joined by Gabbi and trending Unang Hirit personalities Joy Barcoma and Baus Rufo.

During her conversation with Sam YG, Gabbi was unveiled as Salmon’s newest brand ambassador. The announcement was made even more festive with a playful piñata moment followed by a colorful shower of confetti—an appropriately joyful welcome for the newest face of the brand.

Building Financial Independence While Enjoying Life

Having started her career at a young age, Gabbi learned early the importance of becoming financially independent. By the age of 22, she had already taken charge of managing her own finances, developing an approach that balances saving and investing with pursuing business opportunities.

But being financially responsible does not mean having to miss out on the things she loves.

A fashion enthusiast, foodie, and avid traveler, Gabbi understands the importance of making thoughtful financial choices while still enjoying the rewards of her hard work. Whether she is discovering a great fashion find, enjoying a memorable meal, or exploring a new destination, she believes money should ultimately help people create experiences they genuinely value.

“I started working at a young age, so I also learned early on the value of being responsible with money. This is why I’m excited to work with Salmon, a secure and reliable tool that I genuinely believe can make growing and managing money easier and more empowering for money-savvy Filipinos like me,” Gabbi said.

A Partnership Built Around Smart Money Choices

For Salmon, Gabbi’s approach to money reflects the mindset of a growing generation of Filipinos who want to be financially responsible without putting life’s meaningful experiences on hold.

“Gabbi manages her own money with real discipline, and she still spends on what she values. That mindset represents a generation of Filipinos who want both: control over their finances and the freedom to enjoy what they’ve earned. This makes her the ideal ambassador for Salmon, a finance app designed to be a reliable partner for Filipinos through their everyday money moments,” said Raffy Montemayor, Co-Founder of Salmon.

Salmon is a modern money app that allows customers to access credit and banking products designed to make growing and managing money easier.

Through its credit products offered by Salmon Finance, customers can manage everyday household expenses and turn big purchases into more manageable monthly installments. Meanwhile, through Salmon Bank’s time deposit products, customers can grow their money faster with high interest rates.

Whether saving for personal goals, managing daily expenses, or making room for life’s feel-good moments, customers like Gabbi can rely on Salmon as a secure and dependable partner for their financial needs.

The Salmon Credit Line, Product Loan, and Moto Loan are offered by Salmon Finance Inc., a licensed financing company regulated by the Securities and Exchange Commission (SEC) under CA No. 1241 and CR No. CS201916698. Salmon Finance, powered by the Salmon app, serves as its registered online lending platform.

Salmon Bank (Rural Bank) Inc. is regulated by the Bangko Sentral ng Pilipinas (BSP). Deposits are accepted only within bank premises or through authorized bank channels. Deposits are insured by PDIC up to PHP 1 million per depositor.