Championing Philippine Travel: The Travel Club Forms Key Partnership

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Championing Philippine Travel The Travel Club Forms Key Partnership

The Travel Club, the country’s leading travel lifestyle concept store, opened a bold new chapter in its evolution with the launch of its first-ever Industry Partnership Program—kicking off with a meaningful collaboration with The Henry Hotels and Resorts.

(From L-R) Jimmy Thai – CEO; Primer Group of Companies, Hanky Lee – Innkeeper; The Henry Hotels, Marga Nograles – COO; Tourism Board of the Philippines; Charlie Clement of Kermit Siargao, August Samala, Chief Operating Officer; The Henry Hotels and Resorts, Johnny Thai – Managing Director; Co-founder of Primer Group of Companies

The official launch was held at The Travel Club+ Shangri-La Plaza, gathering tourism leaders, collaborators, and media to celebrate a shared mission: to enrich travel experiences and inspire purposeful exploration of the Philippines.

Backed by the Tourism Promotions Board (TPB), this initiative marks The Travel Club’s transformation from a retail destination to a hub for intentional travel—where products, services, and partnerships come together to promote discovery, sustainability, and culture. The partnership supports the Department of Tourism’s #LoveThePhilippines campaign by spotlighting unique, culturally-rich local destinations.

(From L-R) Hanky Lee – Innkeeper, The Henry Hotels and Resorts, Jimmy Thai – CEO, Primer Group of Companies including The Travel Club 

Through this collaboration, travelers gain exclusive access to The Henry’s curated boutique stays across the country, along with special perks for The Travel Club community.

“What happens when three partners with a shared love for the Philippines come together?” asked Hanky Lee, Innkeeper at The Henry Hotels & Resorts. “This collaboration sparks wanderlust and encourages Filipinos to rediscover our country—one destination at a time.”

TPB COO Marga Nograles echoed the sentiment:

“The world is looking for more meaningful and purposeful travel experiences. That’s why we work with partners who understand and share this vision.”

Primer Group CEO Jimmy Thai emphasized the group’s long-standing commitment to Philippine tourism:

“For 35 years, we’ve nurtured a community of travelers who seek purpose, not just places. With partners like The Henry and TPB, we highlight local gems and promote eco-conscious travel. I’ve seen much of the world, but I’ll always choose the Philippines.”

Guests at the event enjoyed curated experiences that echoed the theme of travel as a personal journey—including tasting stations by Apartment 1B, wine sampling by local label Woomera Wines, and custom keepsakes. These thoughtful touches highlighted the program’s message: travel is more than the destination—it’s about the way we experience the world.

The collaboration is supported by the Tourism Promotions Board Philippines, Department of Tourism, and top travel and lifestyle brands such as Delsey, TUMI, Hydro Flask, Allbirds, Columbia, Traveler’s Choice, Messy Bessy, Henry & Sons, Kermit Siargao, and more—all aligned in the mission to make Filipino journeys more seamless and meaningful.

As The Travel Club expands its network of partners, it reinforces its role as more than just a retailer—it’s a trusted travel companion. Because with The Travel Club, it’s never just about the destination—it’s also about how you get there. And with the right partners, you’ll always #KnowBeforeYouGo.

Travel & Win Promo
As part of the celebration, travelers can book and win a dream escape! From April 15 to June 30, 2025, guests who shop at any The Travel Club+ store will receive a promo code for discounted stays at any Henry Hotels & Resorts property. Each successful booking earns a raffle entry for a 3-day, 2-night luxury stay. Visit The Travel Club stores nationwide or browse curated travel finds and experiences at www.thetravelclub.ph.

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