Through an exclusive partnership, Lyric becomes the home of Casio’s most advanced digital pianos and keyboards– bridging innovation and artistry
Lyric, the country’s largest musical instrument retail chain, is now the official and exclusive distributor of Casio digital pianos and portable weighted keyboards in the Philippines.
This landmark partnership between two industry leaders brings Casio’s world-renowned musical innovations—including the Celviano, Privia, and Casiotone series—to Filipino musicians and enthusiasts nationwide. All Casio products will now be available through Lyric’s 24 retail stores, a wide network of third-party dealers, and its official online store at www.lyric.ph.
A New Era of Partnership
The collaboration signals a major milestone for both brands, united by a shared mission: to make high-quality musical instruments accessible to musicians of all levels.
“Lyric has always been a fan of Casio, with their unique products catering to diverse markets,” said Zorobabel Sayson, General Manager of Lyric. “We were fortunate to meet with the leaders of Casio Southeast Asia, and they saw the same potential we did. With Lyric’s strong retail presence across the country, we’re excited to bring Casio closer to Filipino musicians.”
Under this agreement, Lyric will oversee Casio’s full distribution and representation in the Philippines, ensuring local availability, comprehensive after-sales service, and reliable technical support for all customers.
Casio’s Legacy of Innovation
For decades, Casio has been celebrated for its technological excellence and authentic sound, delivering instruments that blend artistry with innovation.
The Celviano Grand Hybrid series—created in collaboration with legendary piano maker C. Bechstein—captures the nuance of a concert grand piano while integrating cutting-edge digital technology. Meanwhile, the Privia line redefines performance and portability for professionals, offering seamless Bluetooth connectivity, expressive hammer-action keys, and a sleek, lightweight design.
For beginners and casual players, the Casiotone and CDP series combine portability, expressive dynamics, and powerful sound—perfect for learning, performing, or composing on the go.
“Casio is a global leader in digital pianos and keyboards,” Sayson added. “This partnership gives us a chance to bring their world-class instruments to more Filipinos than ever before. The timing couldn’t be better.”
A Shared Vision for Music Empowerment
The partnership reflects a natural synergy between Lyric and Casio—two brands rooted in innovation, craftsmanship, and musical empowerment.
“Lyric and Casio share the same commitment to creating new value through innovation,” said Alma Joy Cristobal, President and CEO of Lyric. “Casio’s advanced technology supports the growth of Filipino musicians by enhancing their skills and creativity. Together, our goal is to inspire musical expression and make quality instruments more accessible.”
Cristobal also emphasized Lyric’s long-standing mission to uplift Filipino musicians.
“We’ve always supported local artists by providing free access to instruments during events—especially in areas where resources are limited. With Casio’s Grand Hybrid piano, we can now bring the experience of a grand piano anywhere, without compromise.”
Casio Now Available in Lyric Stores Nationwide
Starting this quarter, Casio’s full range of digital pianos and keyboards will be available for hands-on experience and purchase at all Lyric retail stores nationwide. Customers can try demo units, join product workshops, or order directly through www.lyric.ph.
“Any musician or enthusiast can now explore the latest Casio digital pianos and keyboards in any of our 24 stores,” Cristobal said. “Everyone is welcome to visit and experience Casio’s exceptional quality firsthand.”
Championing Filipino Talent
To celebrate the partnership, Lyric is collaborating with Filipino artists who embody Casio’s spirit of creativity and versatility. Among the first to join the roster is Kai Honasan, a classically trained pianist and indie folk-pop artist.
“We’re proud to partner with local artists who represent the diversity and heart of Filipino music,” Cristobal shared. “Kai is just the beginning—more ambassadors are coming soon, both young and young at heart.”
Shaping the Future of Music
More than a business alliance, this partnership represents a shared vision for the future of music in the Philippines—one driven by accessibility, innovation, and artistry.
“Casio’s music business continues to evolve with new digital sound technologies,” Cristobal concluded. “Together, we envision a future where every musician—whether a beginner or a professional—has access to instruments that inspire creativity and match the ever-evolving sound of the next generation.”
