The initiative reflects the brand’s mission to uplift communities through compassion and care
Filipino beauty brand Sugar Dolls Inc. PH brought the true spirit of the holidays to life through a meaningful gift-giving initiative for more than 300 children from underprivileged communities in San Mateo, Rizal. Organized in partnership with the Shunammite Ministry Group and JHOW Christian Church, the outreach reflected the brand’s core belief that beauty can be a powerful vehicle for compassion, inclusion, and positive change.
The initiative was designed to make every child feel seen, valued, and celebrated, transforming a simple afternoon into a memorable holiday experience filled with joy and warmth.
Adding to the celebration was Pinoy Big Brother Celebrity Collab Edition alumna Ashley Ortega, who took time out of her busy schedule to personally join the activity. She was joined by fellow celebrities and online influencers Ralph Malibunas, Jan Silva, Mark Cruz, Kate Jalipa, Juliana Villafuerte, Neron Mendiola, and RJ Perkins, all of whom spent time engaging with the children and helping distribute gifts.
The program opened with lively performances and a colorful clown show that filled the basketball court with laughter and excitement. The highlight of the afternoon followed as more than 760 loot bags and gifts were distributed, along with 300 packed meals, lighting up the faces of children and families alike.
The event was led by Ms. Chardy Baldoza, also known as Cha Canicosa, event organizer and Marketing Director, in close collaboration with Sugar Dolls Inc. PH. The successful execution of the program was made possible through the dedicated efforts of the Core Management Team, including Ana Lusong, Hazelyn Perez, Carlo Villanueva, Pastor Vhern, and Ms. LA Marquez, whose collective support ensured a smooth and impactful outreach.
More than a holiday celebration, the charity drive embodied Sugar Dolls Inc. PH’s vision of using beauty as a force for good. By spreading love, joy, and care—especially to children—the brand continues to strengthen its commitment to community-building and social responsibility.
As the day came to a close, what lingered was a shared sense of compassion and connection—a powerful reminder that the most beautiful impact is created when a brand chooses to give back, not just during the holidays, but beyond them.
