ABS-CBN once again championed the future of Philippine media as it gathered some of the country’s leading media professionals to inspire and educate over 1,000 communication students from 64 colleges and universities nationwide during the two-day Pinoy Media Congress (PMC) 2025 held at the University of Makati.
Now celebrating its 20th year, the congress has become a highly anticipated event for aspiring media practitioners. This year’s PMC was graced by ABS-CBN’s top executives including Chairman Mark Lopez, President and CEO Carlo Katigbak, COO Cory Vidanes, and Head of Corporate Communications Kane Errol Choa, along with University of Makati President Elyxzur Ramos and Philippine Association of Communication Educators (PACE) President Mark Lester Chico.
“Our dream today goes beyond being a television station. We now dream of becoming storytellers who bring Filipino narratives to the world,” said Carlo Katigbak in his keynote speech. “We want global audiences to see the exceptional talent of the Filipino—in storytelling, acting, music, directing, and producing.”
Students were treated to valuable insights, best practices, and inspiring messages from ABS-CBN’s roster of executives and creatives, including:
- Francis Toral (ABS-CBN News Head)
- Roxy Liquigan (ABS-CBN Music & Integrated Events Head)
- Kriz Gazmen (ABS-CBN Films Head)
- Leo Katigbak (Former ABS-CBN Film Restoration Head)
- Christina Lopez (Metro Group Head)
- Melai Cantiveros-Francisco (Host & Actress)
- Erick Salud (Dreamscape Entertainment Business Unit Head)
- Jonathan Manalo (Head of Music Creatives, Content, and Operations)
- Carmi Raymundo (Star Cinema Creative Head)
- Jolly Estaris (iWant & Digital Sales Head)
- Geolette Esguerra (Editor-in-Chief, Metro Magazine & Metro.Style)
- Michael Delizo (Broadcast Journalist)
- Amy Perez and Winnie Cordero (Radio Anchors)
- Dani Sedilla-Cruz (Knowledge Channel Head of Platforms and Partnerships)
The event also featured insights on public relations and media research from FEU VP for Corporate Affairs Wen Reyes and Kantar Media Managing Director Jay Bautista.
Adding fun and energy to the congress were surprise performances by Pinoy Big Brother Gen 11 housemates, rising P-pop groups BGYO and 1621, and Kapamilya stars Anji Salvacion, Gelo Rivera, and Jarea. The excitement continued with games and giveaways hosted by MYX VJs Jarren Garcia, Samm Alvero, Robbie Jaworski, Eya Almamari, and Kring Prologo.
Launched in 2005, Pinoy Media Congress is a flagship initiative of ABS-CBN in partnership with PACE. It has earned recognition from prestigious industry bodies including the Philippine Quill Awards and Anvil Awards for its contribution to media education.
To stay updated, follow @abscbnpr on Facebook, X, Instagram, and TikTok, or visit corporate.abs-cbn.com/newsroom.
