New subcompact sedan line includes TMP’s most affordable electrified model to date
Mobility leader Toyota Motor Philippines (TMP) is once again driving Filipinos toward the future with the All-New Toyota ATIV, its latest addition to the subcompact sedan lineup.
Complementing the enduring legacy of the Toyota Vios, the All-New ATIV delivers an “elevATIVe” driving experience — highlighted by the debut of a Hybrid Electric Vehicle (HEV) variant, TMP’s most affordable electrified model to date.
Designed for the modern Filipino — from professionals to practical families looking for their first or next vehicle — the ATIV combines comfort, smart technology, and everyday efficiency with Toyota’s signature quality, durability, and reliability.
“The All-New Toyota ATIV reflects Toyota’s mission to make electrified mobility more accessible to Filipinos,” said Elijah Sue Marcial, Toyota Motor Philippines’ First Vice President for Vehicle Sales Operations. “Choosing your first car, especially an electrified one, is a bold step — and the ATIV makes that choice easy with its modern HEV features, reliability, safety, and joy of driving.”
Smart Power Meets Seamless Performance
The All-New ATIV comes in both Hybrid and Gasoline variants.
Leading the range is the 1.5 HEV CVT, powered by a 4-cylinder hybrid electric engine that delivers a combined 111 HP, ensuring smooth acceleration, intelligent power delivery, and a quiet, refined ride.
Other variants feature 1.3L and 1.5L gasoline engines with CVT or manual transmission, offering a well-balanced mix of performance and fuel efficiency — perfect for city drives or weekend adventures.
Modern Design, Inside and Out
The ATIV stands out with its bold fastback silhouette, LED headlamps, and rear sequential turn signals (HEV variant). Inside, the cabin exudes sophistication, featuring leather seats (HEV variant), 7-inch digital multi-information display, and up to a 10.1-inch display audio system with wireless Apple CarPlay® and Android Auto™.
Compact yet comfortable with a 5-seater capacity and a footprint of 4,425mm x 1,740mm, the ATIV blends practicality with modern elegance — ideal for daily urban mobility.
Safety That Inspires Confidence
Equipped with Toyota Safety Sense (TSS), the All-New ATIV offers advanced driver-assist features such as:
- Pre-Collision System
- Automatic High Beam
- Lane Tracing Assist
- Lane Departure Alert
- Adaptive Cruise Control (HEV variant)
Every variant also includes multiple airbags, ABS with Brake Assist, Vehicle Stability Control, Blind Spot Monitor, and ISOFIX child seat anchors — ensuring every journey is safe and secure.
More Features That Matter
- Electronic Parking Brake with Brake Hold (HEV variant)
- Push Start System and Smart Entry
- Wireless Charger (HEV variant)
- Panoramic View Monitor (HEV and G CVT variants)
- Customizable wheel and tire options, depending on variant
With its combination of style, substance, and sustainability, the All-New Toyota ATIV continues Toyota’s legacy of innovation — making electrified driving within reach for more Filipinos.
Elevate every drive. Choose the All-New Toyota ATIV.
The All-New Toyota ATIV comes in different variants and color options. SRP are as follows:
| ATIV 1.5 HEV CVT Colors: Gray Metallic / Attitude Black Mica, Scarlet SE / Attitude Black Mica, and Platinum White Pearl / Attitude Black Mica | PHP 1,198,000 Scarlet SE / Attitude Black Mica, Platinum White Pearl / Attitude Black Mica: PHP 1,208,000 |
| ATIV 1.5 G CVT Colors: Gray Metallic, Scarlet SE, and Platinum White Pearl | PHP 1,069,000 Scarlet SE, Platinum White Pearl: PHP 1,084,000 |
| ATIV 1.3 E CVT Colors: Gray Metallic, Scarlet SE, Metal Stream Metallic | PHP 980,000 Scarlet SE: PHP 995,000 |
| ATIV 1.3 E M/T Colors: Gray Metallic, Scarlet SE, Metal Stream Metallic | PHP 916,000 Scarlet SE: PHP 931,000 |
The All-New Toyota ATIV retail sales will start in October 2025 nationwide at your nearest dealership. Visit any Toyota dealership today to learn more about how you can be among the first to avail the All-New ATIV.
Come and see up close the all-new Toyota ATIV during the launch from October 24 to 26 at the BGC Amphitheater, High Street, Taguig City!
With Toyota’s extensive dealer network and aftersales support for maintenance, repairs, and accessories, owning the Toyota ATIV means a complete, worry-free driving experience today and for the journeys ahead, backed by the power of The Toyota Choice.
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