YouTube, in partnership with Shopee, has officially launched YouTube Shopping in the Philippines, expanding its affiliate program to six Southeast Asian countries. The collaboration enhances video commerce by making it easier for viewers to discover and purchase products directly from the content they love—turning entertainment into effortless shopping.
Gone are the days of digging through descriptions for links. Viewers can now see tagged products in YouTube videos or live streams and make direct purchases via Shopee—no extra clicks, no switching apps.
This launch unlocks fresh opportunities for both Shopee sellers and local content creators. Sellers gain access to a broader creator network and a highly engaged audience, while creators can earn commissions by tagging products they genuinely use and trust—offering a new way to monetize their content.
“YouTube creators are more than just entertainers—they’re trusted advisors,” said Sapna Chadha, Vice President for Google Southeast Asia and South Asia Frontier. “YouTube Shopping taps into this trust, transforming how people discover and shop online.”
The timing couldn’t be better. Video commerce now accounts for 20% of Southeast Asia’s e-commerce value—a fourfold rise since 2022. In the Philippines, over 450 creators boast more than 1 million subscribers, with thousands more building loyal followings. With Gen Z seeking fun, engaging shopping experiences, and still preferring to check out via trusted e-commerce platforms, this partnership hits the sweet spot.
“YouTube Shopping offers our sellers and creators new ways to grow their businesses,” said Vincent Lee, Head of Shopee Philippines. “It’s a game-changer for content-driven commerce.”
With the affiliate program, creators can now tag products in both existing and new videos, with a full list available in a dedicated product section. During live streams, these tags can be pinned in real-time, linking directly to Shopee for easy checkout.
Creators like fashion vlogger Camille Co and tech YouTuber Mond Salem are already embracing the feature. “It’s so much easier now to share products I love and earn on the side,” said Co. Meanwhile, Salem added, “I can’t wait to see the extra income roll in from product tags.”
Across Southeast Asia, the program is already driving results. Vietnamese beauty creator Mai Trinh Hồ saw her income multiply fivefold after joining. In Indonesia, Jagat Review reported that 50% of their total revenue came from YouTube Shopping commissions in just a few months.
For brands and advertisers, YouTube Shopping also opens new paths to connect with customers. By pairing creator content with product feeds, brands can shorten the customer journey and drive sales. For instance, L’Oréal Thailand achieved 10x more high-intent views and doubled efficiency in cost-per-visit using this strategy.
From beauty and tech to home essentials, YouTube Shopping is already showing strong traction across categories. As the platform continues to expand, it solidifies its role as a powerful force in the future of commerce—where video meets value, and content becomes conversion.
