FRIDAY Co-Founders and Ambassadors to Headline Manila Launch During Pickleball Weekend Takeover at 5th Ave. Central, BGC on May 16–17, 2026
FRIDAY Pickleball, the fast-rising global brand redefining the sport with its fun-first philosophy, has officially launched in the Philippines—marking a key milestone in its international expansion and reinforcing its presence in one of Asia’s most dynamic pickleball markets.
To celebrate the launch, co-founders Jake Triplett, Isaac McDonald, Scott Peck, and Matt Czarnecki headlined a two-day takeover in Manila on May 16–17, 2026, at 5th Ave. Central, Bonifacio High Street in BGC. The immersive weekend gave Filipino players and fans a firsthand experience of the brand through exhibition matches, open play sessions, crowd challenges, clinics, and community-driven activities.
Built on the belief that pickleball should be fun, social, and accessible, FRIDAY Pickleball has rapidly gained global traction through its engaging digital content, lifestyle-driven branding, and performance products designed for players across all skill levels.
Performance Meets Playability
At the core of the brand’s offering is its lineup of high-performance paddles, including the Aura and Aura Pro, engineered to deliver a well-balanced combination of control, power, and playability. Designed to cater to both beginners and seasoned players, these paddles reflect FRIDAY’s commitment to making the sport enjoyable without compromising performance.
Adding to the excitement of the launch, Professional Pickleball Association (PPA) athletes and FRIDAY ambassadors Kevin Dong and James Lin joined the event, leading exhibition games and engaging with the local community through interactive sessions.
A Perfect Match for the Philippine Market
“The Philippines has one of the most exciting pickleball communities right now. The energy, passion, and openness to the sport really match what FRIDAY is all about. We’re excited to finally bring the brand to Manila and connect with the community in person,” said co-founder Jake Triplett.
FRIDAY Pickleball’s entry comes at a time when the sport is experiencing rapid growth across the country, with more courts, clubs, and competitive events emerging nationwide. The brand’s community-first approach aligns closely with the Filipino spirit of play, connection, and shared experiences.
Expanding Access Nationwide
As part of its local rollout, FRIDAY Pickleball products are now available in select Toby’s Sports stores and channels, making its performance paddles more accessible to Filipino players eager to elevate their game.
With its blend of performance, personality, and community-driven energy, FRIDAY Pickleball is set to become a key player in shaping the future of the sport in the Philippines.
