TCL Air Conditioning Factory Tour Philippines

Triple global top-1 TV brand and a global leader in Fresh Air AC sales, TCL Electronics recently welcomed its first batch of Philippine business-to-business (B2B) dealers to its air-conditioning manufacturing facility in Guangzhou, China, for a two-day factory tour held on September 23 and 24.

The visit gave dealers a firsthand look at TCL’s air-conditioning manufacturing operations, covering production, engineering, and quality testing. It also provided the company with an opportunity to bring its partners closer to the technology behind its products and recognize their contributions to growing TCL’s business in the Philippines.

The tour began at the Guangzhou Intelligent Manufacturing Base, a facility featuring three flexible, highly automated factories, 15 research and development laboratories, and 10 intelligent production lines. Dealers witnessed how automation, engineering expertise, and quality control are integrated into the manufacturing process to support the production of TCL’s residential and commercial air-conditioning systems.

The Guangzhou facility forms part of TCL’s broader air-conditioning manufacturing network. Its Zhongshan Base 1 headquarters specializes in outdoor units, window-type and floor-standing air conditioners, and specialized HVAC units. Additional facilities in Zhongshan, Jiujiang, and Wuhan contribute to production, alongside specialized ventures such as TCL De’Longhi and Rechi Compressor. The company also operates manufacturing facilities in Brazil, Argentina, and Indonesia, with new facilities in Pakistan and Thailand planned over the next two years.

During the factory tour, dealers gained deeper insight into the technologies and processes behind TCL’s air-conditioning portfolio. They explored how intelligent climate controls, precision engineering, and product durability testing contribute to the development of cooling solutions for various applications, from residential homes to commercial establishments.

For Philippine dealers, experiencing these processes firsthand offers practical benefits beyond simply becoming familiar with the products. A better understanding of how TCL’s air-conditioning systems are developed and tested can help dealers explain product features with greater confidence, address customer inquiries, and recommend solutions suited to different cooling requirements. In a market where performance, energy efficiency, and long-term reliability are essential considerations for households and businesses, product knowledge plays a vital role in delivering better customer service.

The September visit also marks the beginning of a broader dealer engagement program scheduled to run throughout the fourth quarter of 2026. TCL plans to welcome several batches of dealers and industry stakeholders to its Guangzhou manufacturing hub, with up to 600 participants expected.

The initiative is part of TCL’s efforts to expand its commercial air-conditioning business while strengthening relationships with local partners. By providing dealers with direct exposure to its manufacturing operations, the company aims to deepen their understanding of the products they represent and the capabilities that underpin TCL’s business.

“Our investment in smart manufacturing is driven by our commitment to delivering reliable, high-quality air conditioning solutions to customers around the world, including the Philippines. Over the past five years, we have produced more than 100 million air conditioners, reflecting the scale of our manufacturing capabilities. Equally important to us are the partners who bring our products closer to Filipino consumers and businesses. By opening our facilities to them, we want our partners to see firsthand the technology and quality behind our products and strengthen their confidence in representing TCL in a competitive and growing Philippine market,” said Randy Benito A. Raguero, Business Development Manager, TCL Philippines.

He added, “Our business partners play an important role in bringing TCL’s products to customers and growing our presence in the Philippines. We value the trust they place in our brand, and we want them to have a deeper understanding of the technology and quality behind our air conditioning solutions. These visits also give us an opportunity to learn from one another and build stronger relationships as we grow the business together.”

For TCL, factory immersion is part of its continuing effort to keep dealers informed, well-equipped, and connected to the business. As opportunities in the Philippine residential and commercial air-conditioning sectors continue to grow, the company views strong partner relationships and technical knowledge as essential foundations for sustained business expansion.