Union Bank of the Philippines (UnionBank) is strengthening its mission to uplift Filipino Small and Medium Enterprises (SMEs) as it partners with BRAND CON, the country’s first annual convention focused on branding excellence for SMEs. This collaboration underscores UnionBank’s role as a driver of innovation—empowering entrepreneurs with the tools and opportunities they need to grow in a competitive market.
Happening on November 11–13, 2025 at Newport Resorts World, BRAND CON will gather industry leaders, branding experts, and SME owners for a three-day exploration of how strategic branding and innovation can fuel sustainable business success.
“Through UB Negosyante, we empower entrepreneurs with the tools, financial solutions, and programs they need to succeed,” said Albert C. Cuadrante, UnionBank Chief Marketing Officer. “Our partnership with BRAND CON reflects our shared mission of equipping SMEs with the resources and knowledge that power up their brands to thrive in a dynamic economy.”
This initiative also aligns with UnionBank’s broader vision of helping Filipinos live a life unlocked—where opportunities are within reach and growth is limitless.
One of the event’s highlights is the UB Negosyante Christmas Village, a dedicated UnionBank space showcasing homegrown merchants equipped with QRPH-powered payment solutions for fast, secure, and seamless transactions. Designed to help SMEs maximize the holiday shopping season, the Christmas Village offers a vibrant, modern marketplace where visitors can shop local, support small businesses, and experience NextGen banking through simple scan-to-pay convenience.
“This marks the first time UnionBank is launching the UB Negosyante Christmas Village, and we’re truly honored they’ve chosen BRAND CON as the venue,” said Bingo Soriano, Founder and Chairman of BRAND CON. “What makes this even more exciting is that almost the entire village will exclusively feature Filipino SMEs. It’s a fresh, innovative experience—and it perfectly aligns with our mission of empowering local entrepreneurs and elevating homegrown brands.”
UnionBank will also showcase its lineup of SME-focused financial solutions engineered to support businesses at every stage:
- UnionBank BizStarter Account – Accessible banking with an initial deposit of just ₱5,000, ideal for new or growing SMEs
- UB Negosyante App – An all-in-one platform to manage funds, disburse payments, and generate QRPH codes for easy collections
- UnionBank Business Line – Up to ₱10 million in revolving credit to fuel business expansion and operational needs
Beyond banking solutions, BRAND CON 2025 offers a wealth of insights through talks and masterclasses with celebrated business leaders such as Mary Grace Dimacali of Café Mary Grace, Paco Magsaysay of Carmen’s Best, and global branding expert Laura Ries, author of Visual Hammer and The Strategic Enemy. Attendees can also join mentoring workshops, networking activities, and explore a one-of-a-kind Brand Museum celebrating iconic Philippine brands.
“Our goal is to build an ecosystem where SMEs go beyond banking—equipping them with the knowledge, networks, and inspiration they need to grow,” Cuadrante added. “Through partnerships like BRAND CON, UnionBank continues to power up Filipino entrepreneurs as they take their businesses to the next level.”
With UnionBank’s innovative financial tools and BRAND CON’s commitment to strengthening brand excellence, BRAND CON 2025 is set to become a landmark event for Filipino SMEs—merging insights, innovation, and empowerment in one transformative experience.
For more information on UnionBank’s SME programs, visit the UnionBank website at www.unionbankph.com, or follow them on Facebook, X, Instagram, and YouTube.
Deposits are insured by PDIC up to ₱1,000,000 per depositor.
UnionBank is regulated by the Bangko Sentral ng Pilipinas.
For updates on BRAND CON 2025, visit https://brand-con.com/.
