Universal Robina Corporation’s (URC) pet care brand, TopBreed, has once again proven its dominance in the pet food industry after being named “Brand of the Year 2025” in the Dog Dry Food category at the prestigious World Branding Awards in Hofburg Palace, Vienna, Austria. This milestone marks TopBreed’s fifth consecutive global win, cementing its leadership in the Philippine pet food market.
“Winning Brand of the Year for the fifth time is an incredible honor. We are deeply grateful for the trust our partners and pet parents continue to give us as we work to improve the lives of beloved furbabies,” said Vincent Henry C. Go, Managing Director of URC Agro Industrial Group (AIG).
Director, Jane Bernardo.
The recognition highlights TopBreed’s commitment to innovation, quality, and affordability, making it a trusted brand among dog owners not just locally but also on the global stage.
“At the heart of TopBreed is our culture of being a Kabalikat—a trusted partner. This goes beyond business; it reflects the way we care for pets, pet parents, and our trade partners. We’re humbled to be recognized globally, not just once but for five straight years,” Go added.
With its strong focus on essential nutrition, overall health, and palatability that dogs love, TopBreed continues to raise the bar in the pet care industry.
This fifth international recognition reaffirms TopBreed’s position as the go-to partner of Filipino pet parents, dedicated to delivering the best for every furbaby.
