The Appliance Judy Ann Santos Trusts: Why She Partnered with Kyowa

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(L-R) Kyowa President Nathanael Ong, Kyowa COO Eugene Go, Judy Ann Santos, and talent manager Mary Jane Buencamino

Judy Ann Santos is the newest brand ambassador of Kyowa

When multi-awarded actress Judy Ann Santos steps into the kitchen, it’s never just about food—it’s about moments. Whether she’s preparing breakfast before school, making snacks for her kids, or hosting family dinners on weekends, every dish she creates is an expression of love. And for someone who puts her heart into every meal, the tools she uses matter just as much as the ingredients.

Judy Ann Santos is the new ambassador of Kyowa(1)

Now, Judy Ann has found a brand that shares her passion for home, family, and good food—Kyowa, the trusted Filipino brand known for reliable, high-quality kitchen and home appliances.

A Shared Love for Home

Members of the media and guests watch as Judy Ann Santos prepare her now famous Black Sesame Polvoron Halo Halo

For more than 38 years, Kyowa has been a staple in Filipino households, offering appliances that blend functionality, durability, and affordability. From its classic rice cookers to modern favorites like air fryers, electric kettles, gas stoves, and ovens, Kyowa has become synonymous with dependable quality that stands the test of time.

Judy Ann Santos and her Black Sesame Polvoron Halo Halo

“I’ve always believed that the kitchen is the heart of every home,” Judy Ann shares. “It’s where families gather, share stories, and bond over food. When I choose kitchen appliances, I look for ones that make life easier—but more importantly, ones I can rely on.”

Judy Ann Santos chats with host Sam Oh during the screening

That sense of trust, she adds, is exactly what she found in Kyowa:

“It’s not just about having a product that works—it’s knowing that every time I turn on the stove or use the rice cooker, it will deliver. Tiwala ako sa may K.

Judy Ann Santos also had a chat with some friends from the press

Cooking Made Simpler, Made Better

Known for her creativity both as an actress and a home cook, Judy Ann has tried countless appliances over the years. What makes Kyowa stand out for her is its perfect balance of practicality and performance.

“When I use the Kyowa Air Fryer, I can make my kids’ favorite snacks without the guilt of deep frying,” she says with a smile. “And for my Black Polvoron Halo-Halo, the Kyowa Ice Shaver gives me that perfectly fine ice texture I love. These little details matter when you enjoy being in the kitchen.”

For Judy Ann, Kyowa represents reliability—a brand that continues to grow with Filipino families. From traditional kitchens to modern homes, Kyowa evolves with the times, offering smart, practical innovations that make everyday living simpler and more fulfilling.

Tiwala Ako sa May K

Kyowa’s new campaign slogan, “Tiwala ako sa may K,” captures the brand’s enduring values of trust, dependability, and everyday excellence—qualities that also define Judy Ann herself.

(L-R) Kyowa President Nathanael Ong, Kyowa COO Eugene Go, Judy Ann Santos, and talent manager Mary Jane Buencamino

“Having Judy Ann join the Kyowa family is something we’re truly proud of,” says Eugene Go, Chief Operating Officer of Kyowa. “She embodies what Kyowa stands for—hard work, warmth, and reliability. She’s a true inspiration: successful yet grounded. That’s the kind of trust we aim to build with every product we make.”

With Judy Ann leading the way, Kyowa continues to empower Filipino families to cook, create, and connect—without stress or worry. Each Kyowa product is designed to make home life easier, more enjoyable, and filled with love.

As Judy Ann beautifully sums it up:

“At the end of the day, it’s not just about cooking—it’s about the people you cook for. Kyowa helps me make that possible. When it comes to trust and family, tiwala ako sa may K—Kyowa!

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