TCL, a global technology brand known for its bold commitment to “Inspire Greatness,” continues to elevate its Olympic journey—this time by empowering grassroots sports in the Philippines. As the official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category, TCL reinforces its dedication to corporate social responsibility by supporting the Olympic Sustainable Development Goals and helping shape a brighter future for young athletes.
🏀 TCL Basketball Camp: Fueling Dreams Through Sport
In celebration of International Olympic Day, TCL launched the TCL Basketball Camp at Araullo High School in Manila. The event brought together top professional and collegiate basketball players and coaches in a newly refurbished court to engage and inspire 40 young athletes eager to sharpen their skills and pursue their basketball dreams.
The launch was formally sealed with a contract signing ceremony attended by:
- Peter Chen, TCL Philippines CEO
- Shae Yu, TCL Deputy Marketing Director
- Bert Cheung, TCL Deputy Product Director of Air Conditioner
- Joseph Cernitchez, TCL Brand Manager
- Red Magcase, Assistant Brand Manager, Rain or Shine
- Ms. Ebuena P. Alvarez, Araullo High School Assistant School Principal II
“This clinic embodies TCL’s mission to inspire greatness among the youth, using sport as a tool to empower future champions,” shared Peter Chen, TCL Philippines CEO.
🏗️ TCL Revitalizes Sports Infrastructure
As part of its commitment, TCL unveiled a newly renovated basketball court at Araullo High School. With support from Rain or Shine, who provided the paint materials, the 4,700 sq. ft. indoor and 2,072 sq. ft. outdoor courts now serve as an inspiring space for students to grow in sportsmanship and discipline.
To enhance the school’s facilities further, TCL donated TVs and air-conditioning units worth ₱300,000—a nod to its legacy of combining technology and community support.
🌟 Highlight Moments and Special Guests
The basketball camp was led by Better BasketballPH Skills Camp, with students engaging in drills and skill-building sessions. The ceremonial first shot was made by TCL’s Bert Cheung, kicking off the day’s activities.
Adding star power to the event:
- JD Cagulangan of UP Fighting Maroons and KBL’s Suwon KT Sonicboom (Rookie of the Year) inspired kids by joining the clinic.
- Coach Jeffrey Cariaso of Blackwater Bossing delivered a focused coaching session for PE instructors, alongside Mr. Augusto D. Baldoz, Head Teacher VI, MAPEH Department of Araullo High.
🏛️ Global Recognition for Local Impact
TCL’s impact goes beyond borders. On June 22, TCL was recognized at the Olympic Museum in Lausanne, Switzerland, during the first global celebration of Olympic Day as an official Worldwide Olympic and Paralympic Partner. The company’s name now proudly appears on the Donors’ Wall, honoring its contributions to sports and culture through cutting-edge technology.
The recognition ceremony was graced by IOC President Thomas Bach, IOC President-elect Kirsty Coventry, and Kevin Wang, COO of TCL Technology, who unveiled a commemorative TCL-engraved marble brick—a permanent symbol of the brand’s commitment to the Olympic movement.
👩💼 TCL for Her and Global Campaigns
TCL also joined the historic inauguration of Kirsty Coventry as the first female and first African IOC President—a milestone aligned with TCL’s own #TCLforHer initiative, which champions global women’s empowerment through technology and culture.
To amplify Olympic Day’s message worldwide, TCL launched a global campaign inspired by the IOC’s “Let’s Move” initiative, featuring a dynamic film linking future host cities through the power of TCL display technology.
💬 Looking Ahead: More Moments to Inspire
“This initiative is just the beginning. We aim to bring more engaging, youth-focused events that echo the Olympic values and empower the Filipino community,” said Peter Chen, TCL Philippines CEO. “We’re building more than just sports programs—we’re building hope, connection, and a culture of greatness.”
As the road to the 2026 Milan Cortina Winter Olympics begins, TCL remains committed to delivering meaningful experiences that connect technology, sports, and purpose.
TCL: Where Innovation Inspires. Greatness Begins.
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