Fastly, Inc. (NYSE: FSLY), a global leader in edge cloud platforms, has announced the appointment of Nicola Gerber as Vice President for Asia Pacific & Japan (APJ). This strategic leadership move reinforces Fastly’s commitment to accelerating its momentum in one of the world’s most dynamic digital landscapes, and supports its broader global growth and go-to-market transformation strategy.
🌏 A Proven Tech Leader for a Rapidly Evolving Region
With over 20 years of experience in technology sales and leadership, Nicola Gerber brings an impressive track record across the networking, cloud services, and edge computing space. She has held senior roles at major players like Cisco and Amazon Web Services, as well as several high-growth startups across APJ and EMEA. For the past 16 years, she has called the Asia Pacific region home—developing strategic partnerships, leading customer growth initiatives, and driving high-impact digital transformation.
“Asia Pacific is sprinting into an AI-powered future—and the need for fast, secure, and intelligent digital infrastructure has never been greater,” said Nicola Gerber. “With its massive mobile-first user base and rapid AI adoption, APJ is leading the charge. At Fastly, we’re helping these businesses unlock new levels of performance through edge-first innovation and world-class partnerships.”
⚡ Powering the Future of AI-Driven Digital Experiences
As AI adoption continues to reshape business operations across the region, Fastly’s modern edge architecture is perfectly positioned to support the next generation of digital experiences. From real-time content delivery and AI-generated personalisation to inference at the edge, Fastly delivers the ultra-low latency, scalability, and reliability needed by today’s AI-powered applications.
“Bringing Nicola on board is a major milestone in our APJ investment strategy,” said Scott Lovett, Chief Revenue Officer at Fastly. “This region holds immense potential—not just for Fastly, but for our partners and customers who are accelerating their digital transformation. Nicola’s depth of experience, visionary leadership, and passion for partnership make her the perfect leader to guide this journey.”
💼 A Champion of Diversity, Innovation, and Impact
Beyond her business credentials, Nicola Gerber is also a staunch advocate for diversity in leadership. She has served as an Independent Director for Cavotec, continues her board work with the Singapore Institute of Directors, and has supported initiatives like the Asian University for Women and Women@AWS APJC. In 2024, she was honored as one of Asia’s Most Inspirational Women in Leadership at the “Break the Ceiling Touch the Sky” summit.
In her new role, Nicola will lead Fastly’s APJ go-to-market strategy, working closely with regional leaders and partners to drive adoption of Fastly’s growing edge cloud portfolio and deliver fast, safe, and engaging digital experiences that match the pace of innovation in the region.
With this new leadership appointment, Fastly doubles down on its mission to power the digital world at the edge—closer, faster, and smarter than ever before.
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