Still Number One: Acer’s 20-Year Legacy in the Philippines

Marking a historic milestone, Acer celebrates two decades of dominance in the Philippine market, securing its position as the country’s No. 1 laptop brand for 20 consecutive years (2006–2025). This achievement is backed by data from the International Data Corporation Quarterly Personal Computing Device Tracker (Q4 2025), alongside Nielsen-GfK insights highlighting Acer’s continued growth.

In 2025, Acer reached an all-time high 37.3% share in the consumer laptop segment, with strong leadership across both categories—40.5% in gaming laptops and 36.1% in non-gaming devices—underscoring its broad appeal among Filipino consumers.

“We are incredibly proud to have earned the trust of Filipino consumers for twenty years,” said Sue Ong-Lim, Managing Director of Acer Philippines. “We will continue to serve our consumers in ways we know best to remain the top-of-mind computer brand in the country.”

Built on Accessibility and Performance

Acer’s sustained leadership is driven by its accessible premium strategy—delivering high-quality devices across multiple price points without compromising performance. This approach is reinforced by a strong nationwide retail presence, an extensive service network, and impactful marketing initiatives.

Its diverse laptop portfolio continues to cater to a wide spectrum of users:

• Aspire Series – A trusted choice for students and everyday users, offering a balance of reliability, efficiency, and durability
• Nitro Series – Designed for gamers, delivering powerful performance and advanced specifications at competitive price points

Powering Gaming and Pop Culture

Beyond hardware, Acer has played a key role in shaping the local esports landscape through initiatives like the Asia Pacific Predator League, strengthening its presence among gaming communities.

The brand has also connected with younger audiences through strategic collaborations, including its partnership with P-pop powerhouse SB19—bridging technology with entertainment and digital culture.

Looking Ahead

With 20 years of proven leadership, Acer continues to push forward—committed to innovation, accessibility, and delivering technology that meets the evolving needs of Filipino consumers.