This Christmas, the toy company is giving families a reason to put down their screens.
Remember Christmas before screens? Back when the season meant long afternoons decorating the house together, waking up to the comforting aroma of Noche Buena favorites, and watching neighborhoods glow with colorful parols and twinkling lights. Filipino Christmases were once loud, warm, and overflowing with tradition. Kids ran freely from room to room, titos and titas traded stories and laughter, and families gathered eagerly for exchange gifts. For many children, the biggest thrill was unwrapping that one special toy—often a LEGO set that sparked hours of imagination and endless play.
Today, many holiday moments feel quieter than they should. Children are glued to tablets, relatives scroll through phones mid-conversation, and even parents find it hard to disconnect. This Christmas, the LEGO Group is offering families a welcome reason to step away from screens and rediscover the joy of togetherness.
From December 22 to January 6, the LEGO Christmas Play Village will take over the SM Mall of Asia Main Atrium, transforming it into a screen-free wonderland where families can bond, play, and create—just like the Christmases everyone remembers.
A Holiday Village Built for Imagination, Not Notifications
Stepping into the LEGO Christmas Play Village feels like entering a larger-than-life Filipino Christmas home. Every corner invites discovery, creativity, and shared play—from the porch to the attic, with delightful surprises at every turn. Simple victories like stacking towers or completing LEGO challenges spark genuine smiles and a sense of achievement, while parents slow down and savor the moments—messy hands, laughter, and all.
For kids of the ’90s and early 2000s—now grown-ups but still kids at heart—LEGO bricks remain a timeless gift, evoking the same wonder and magic they grew up with.
Families who want to bring the fun home can explore a specially curated selection of LEGO sets featured in the annex, offering builds for kids, teens, and even adults. Visitors can also enjoy exclusive holiday treats, including:
- Free LEGO Christmas Chimney Fun with a minimum ₱3,000 single-receipt purchase
- Up to 25% off on select LEGO sets, perfect for holiday gifting
The LEGO Christmas Play Village experience goes beyond MOA. Play zones and featured sets are also available at select Toy Kingdom and Toys“R”Us stores nationwide.
For more information, visit bankeebricks.ph, Shopee, and Lazada. To learn more about the LEGO Group, visit www.lego.com.
