Pet Insurance Made Affordable: The Dr. Shiba & Pioneer PetiCash Partnership

New pet insurance offering protection for unplanned veterinary costs by up to 80%, with plans starting at just PHP560 per year.

Pet parents no longer have to choose between their wallet and their pet’s well-being.

Filipino pet owners now have a smarter, more affordable way to protect their furry companions—thanks to a new partnership between Dr. Shiba, one of Southeast Asia’s leading pet wellness brands, and Pioneer PetiCash, a trusted name in insurance solutions. Together, they’re introducing accessible pet insurance for cats and dogs across the Philippines.

This partnership addresses one of the biggest concerns in pet ownership: unexpected veterinary expenses. Emergency treatments can cost tens of thousands of pesos, forcing many pet parents to make painful decisions during a health crisis. With coverage starting at just ₱560 per year, pet owners can now get up to 80% reimbursement on eligible medical treatments—an offering tailored specifically for the Philippine market.

What’s Covered?

The insurance includes reimbursement for a wide range of health conditions, such as:

• Urinary Tract Infections (UTI)
• Bone fractures
• Gastrointestinal issues

Owners can also opt for add-on benefits, including:

• Travel emergency coverage
• Acute dental treatment
• Pet owner’s liability
• Accidental death
• Pet nap (loss or theft)

Quick and Easy Enrollment

Signing up is simple and takes less than 10 minutes:

1. Visit the Dr. Shiba Pet Insurance page
2. Complete the eligibility form
3. Choose your preferred plan and add-ons

“As pet parents ourselves, we know that caring for pets goes beyond nutrition,” said Philipp Renner, CEO and Founder of Dr. Shiba. “With Pioneer PetiCash, we’re helping more families get their pets the medical attention they need—without the financial burden.”

A Growing Need in a Pet-Loving Nation

This initiative comes at a pivotal time. A 2024 Kantar Philippines survey revealed that 94% of Filipino households own at least one pet—the highest pet ownership rate in Southeast Asia. Dogs are the top choice (68%), followed by cats (42%). Despite this, pet insurance adoption in the country remains low, making this collaboration both timely and impactful.

With over 1,500 retail locations nationwide, Dr. Shiba continues to expand its offerings beyond wellness treats and supplements. The Pioneer PetiCash partnership follows the launch of Kind Kibble, its premium dog food made with real meat and superfoods.

For more information or to enroll your pet, visit dr-shiba.com/pet-insurance.