- Singapore Airlines (SIA) is investing more than S$2 billion (P98 billion) in new First Class, Business Class, Premium Economy and Economy seats for its long-haul aircraft.
- The new cabins will enter service in the second half of 2027 on 41 retrofitted Airbus A350-900 aircraft and on new Boeing 777-9 aircraft.
- First class will have sliding doors at every seat. The two center seats can convert into a double bed, which SIA says is the largest in commercial aviation.
- Enhanced ergonomics in Business Class for greater comfort and more restful sleep, complemented by increased privacy, an adaptable personal space, and companion beds
- More space, greater comfort, added convenience, and new entertainment options for Premium Economy Class and Economy Class customers
- Smart cabin controls remember customers’ preferred settings across journeys in First Class and Business Class

Singapore Airlines (SIA) has officially unveiled its next-generation long-haul cabin products, thoughtfully designed around how passengers work, dine, relax, and rest during their flights. The new offerings aim to deliver a more comfortable, personalized, and intuitive travel experience across all cabin classes.
The Singaporean flag carrier is investing more than S$2 billion in upgrading its First Class, Business Class, Premium Economy Class, and Economy Class cabins as part of its enhanced end-to-end travel experience announced today.
The new cabin products will be progressively introduced starting in the second half of 2027 across 41 retrofitted Airbus A350-900 long-haul and A350-900 ultra-long-range (ULR) aircraft, as well as the airline’s upcoming Boeing 777-9 fleet.

Mr. Lee Lik Hsin, Chief Commercial Officer of Singapore Airlines, said: “While each cabin has been designed individually, they are united by the same ambition to make the experience more comfortable, flexible, and rewarding for our customers. Singapore Airlines’ next-generation long-haul cabin products will ensure that our customers travel more comfortably than before, and have greater control over their in-flight experience, whether they are working, dining, relaxing, or resting.”
The upcoming Boeing 777-9 aircraft will be equipped with the complete range of new cabin products across First Class, Business Class, Premium Economy Class, and Economy Class. Meanwhile, the 41 retrofitted Airbus A350-900 long-haul and A350-900ULR aircraft will feature the new Business Class seats, with First Class cabins making their debut on the A350-900ULR fleet.

The development of these next-generation cabin products was guided by extensive research involving more than 5,000 frequent travellers, customers, employees, and industry experts worldwide. Through focus groups, interviews, surveys, and concept testing, SIA gathered valuable insights into how passengers prefer to work, dine, relax, sleep, and spend their time while on board.
The findings highlighted passengers’ increasing expectations for greater privacy and comfort, intuitive functionality, flexibility, and a more connected travel experience that accommodates their individual needs and preferences throughout their journey.
These insights served as the foundation for the new cabin designs, developed in collaboration with leading international design firms: PriestmanGoode for First Class, Designworks for Business Class, and Factorydesign for Premium Economy Class and Economy Class.
To bring these concepts to life, SIA also partnered closely with leading aircraft seat manufacturers, including Collins Aerospace, which will produce the new First Class, Premium Economy Class, and Economy Class seats, and RECARO Aircraft Seating, which will manufacture the new Business Class seats.
The significant investment underscores Singapore Airlines’ continued commitment to enhancing the passenger experience through thoughtful design, innovation, and greater personalization across its long-haul cabin offerings.
For more information and further details about Singapore Airlines’ next-generation long-haul cabin products, visit www.singaporeair.com/new-travel-experience/.









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