Megaworld Lifestyle Malls proudly celebrates a triple victory at the prestigious 2025 Asia-Pacific Stevie Awards, honoring Miss Universe 2018 and sustainability advocate Catriona Gray for her influential role in the award-winning Megaworld Lifestyle Malls x Catriona Enviro-Chic Bag campaign — a project that seamlessly fused environmental advocacy with fashion-forward design.
Launched in 2024, the landmark collaboration transformed 9.9 tons of mall tarpaulins into stylish, reusable Enviro-Chic Bags. This creative upcycling initiative not only diverted waste from landfills but also empowered local communities through livelihood opportunities, all while championing the cause of sustainability in everyday living.
The campaign’s impact resonated globally, earning three Stevie Awards for innovation and excellence:
- Gold Stevie Award – Innovation in Cause-Related Videos for its powerful storytelling and advocacy-driven narrative.
- Silver Stevie Award – Innovation in Entertainment Events for its engaging launch and community involvement.
- Bronze Stevie Award – Innovation in Reuse and Recycle for its tangible success in waste reduction and creative reuse.
Catriona Gray, known for her passionate advocacy in environmental and social causes, played a pivotal role by designing the Enviro-Chic Bags and amplifying the campaign’s sustainability message. Her influence inspired consumers to embrace upcycled materials as fashionable, functional, and environmentally responsible choices.
The Megaworld Lifestyle Malls x Catriona Enviro-Chic Bag initiative underscores the company’s broader mission to embed sustainability into every facet of its operations and customer experiences. As the Philippines’ leading lifestyle mall operator with over 22 premier destinations nationwide, Megaworld Lifestyle Malls continues to innovate, blending style, sustainability, and community impact to shape the future of retail and leisure.
For more updates, visit megaworld-lifestylemalls.com or call (02) 8462-8888.
