Mega Sardines: Honoring Zamboanga’s Fisherfolk Heroes

Mega Prime Foods, Inc., maker of Mega Sardines—the Philippines’ #1 sardines brand and the world’s first “Superfood” endorsed by the Medical Wellness Association—kicks off National Sardines Month 2025 with a heartfelt celebration of Filipino fishermen and local communities. This month-long event highlights Mega Prime Foods’ commitment to nutrition, community empowerment, and honoring the hardworking individuals behind every can of Mega Sardines, culminating in a special Heroes’ Welcome in Zamboanga.

Ka-Mega Community Outreach: Bringing Families Together
The festivities began on November 5 at the Malabon Sports Center in Malabon City, continued on November 13 at Star Arena in Baliuag, Bulacan, and will conclude on November 29 at the Danao Civic Center in Danao City, Cebu. These gatherings brought families together to celebrate nutrition, practical cooking, and the joy of shared moments.

Highlights of the outreach included:

• Cooking demonstrations featuring easy, nutritious Mega Sardines recipes to try at home
• Interactive games promoting family bonding and participation
• Gift-giving activities extending support to local communities

Heroes’ Welcome in Zamboanga: Honoring Everyday Heroes
The centerpiece of National Sardines Month was the Heroes’ Welcome in Zamboanga on November 18—a grand homecoming paying tribute to the fishermen whose dedication guarantees the freshness and quality of every Mega Sardines can.

The celebration featured a vibrant marching band, a parade of fishermen per vessel, and enthusiastic crowds cheering for these everyday heroes. Mega Prime Foods executives shared heartfelt messages of gratitude, while outstanding individuals received awards in recognition of their commitment and years of service. The event concluded with a warm salu-salo, uniting families, community members, and company representatives in a festive celebration of unity and bayanihan.

“Our fishermen and the Ka-Mega community are at the heart of everything we do,” said Malcolm Tiu Lim, Chief Technical and Innovations Officer of Mega Prime Foods. “We remain committed to delivering nutritious, high-quality food while strengthening the bonds within the communities we serve.”

Honoring the Legacy Behind Every Can
Since its founding in 1975 by William Tiu Lim, Mega Prime Foods has upheld its promise of freshness through a signature 12-hour catch-to-can process. From its early operations in Bicol to its expansion in Zamboanga, Mega Sardines has become a staple in Filipino households for its convenience, nutrition, and affordability.

National Sardines Month 2025 not only recognizes the fishermen but also highlights the broader contributions of the sardine industry—from sustainable fishing practices and responsible sourcing to supporting livelihoods across the country. By honoring these everyday heroes, Mega Prime Foods reinforces its mission: quality, nutrition, and care for people go hand in hand.

Mega Sardines products are available nationwide at retail stores, as well as on Shopee, Lazada, and TikTok Shop. For more information, visit megaprimefoods.com.ph.