From pandemic-era content creation to becoming a recognized voice in lifestyle and travel, Kister Morata marks a new chapter in his journey as he is officially named the newest brand ambassador of Hailey’s Body Essentials.
Known for his authentic, high-energy travel and lifestyle content, Kister now leads the brand’s latest campaign spotlighting freshness and confidence for the active Filipino on the move.
As ambassador, he will front the promotion of Hailey’s Underarm and Foot Powder—a locally made hygiene essential designed for all-day protection, whether navigating the fast pace of Metro Manila or traveling across destinations abroad.
“As someone who is always on the move—from attending events to exploring new travel destinations—I need a grooming routine that can keep up,” Kister shared. “Hailey’s Underarm and Foot Powder keeps me fresh and confident all day. It’s natural, effective, and made for the active Filipino lifestyle.”
Natural. Effective. Made for Filipinos.
First introduced last year, Hailey’s Underarm and Foot Powder has quickly gained traction among health-conscious consumers for its simple yet effective formulation built for tropical conditions.
Key features include:
- Natural formulation using micronized alum (tawas), known for its antibacterial and astringent properties
- Skin-safe formula that is hypoallergenic and silica-free, helping prevent clogged pores often associated with traditional antiperspirants
- Dual-purpose protection designed to manage moisture and odor for both underarms and feet
“I’ve always believed in sharing products I actually use and trust,” Kister added. “It’s a game-changer—long-lasting dry comfort that fits our climate. It’s not just something I represent; it’s part of my daily routine.”
Supporting Local, Expanding Reach
In line with its commitment to Filipino-made wellness solutions, Hailey’s Body Essentials continues to expand its availability nationwide. The product line is accessible through leading retail pharmacies such as Mercury Drug, Southstar Drug, and The Generics Pharmacy, as well as major e-commerce platforms including Shopee, Lazada, and TikTok Shop via its official store.
Staying Connected
As the campaign rolls out, fans can follow updates through Kister Morata on Facebook and Instagram (@kistermorata), and stay updated on Hailey’s latest offerings via Facebook and Instagram (@haileysofficial_).
With this partnership, Hailey’s reinforces its message of everyday confidence—built for movement, designed for real life.
