Araneta City invites families to step into a mystical world this Halloween with its highly anticipated “The Rise of the Four Elements” celebration.
On October 31, the famed “City of Firsts” will convert its main shopping centers into immersive, otherworldly dimensions packed with interactive events. Guests of all ages can dive into the Water Realm at Gateway Mall 2, face the heat of the Fire Realm at Gateway Mall 1, drift through the Air Realm at Ali Mall, and unearth the mysteries of the Earth Realm at Farmers Plaza.
Immersive Activities and Schedule
The dedicated event spaces within each mall will take on the persona of their designated element. Families can look forward to a variety of fun features, including:
• Themed photo booths for memorable snapshots.
• Face painting stations to complete your festive look.
• Inflatable playgrounds for active fun.
• Sweet cotton candy stations.
Registration details: Parents and participants can register on-site at the event areas from 11:00 AM to 2:00 PM on the day of the event.
Exclusive Halloween Perks
Patrons who dine and shop can take home a complimentary Araneta City Halloween loot bag packed with candy and surprise items from official event partners. To redeem a loot bag, simply present a valid single-receipt purchase dated October 31 meeting the following amounts:
• PHP 2,000 minimum spend at Gateway Mall 2.
• PHP 1,500 minimum spend at Gateway Mall 1, Ali Mall, or Farmers Plaza.
Highlights at the Water Realm
The excitement builds at Gateway Mall 2’s Water Realm as the afternoon unfolds with a specialized spookfest. The day’s premier event is the Elemental Guardians Costume Contest, inviting contestants to display their most imaginative, element-themed outfits for a shot at winning prizes. Guests will also be treated to an enchanting “Into the Sea” live performance.
Classic Trick-or-Treating
Beyond the main central hubs, children can embark on a classic trick-or-treat journey throughout the wider mall premises. Finding participating stores is simple—families just need to keep an eye out for special event stickers displayed at storefronts to claim their treats.
Deliciously Spooky Dining Perks
The Halloween festivities flow directly into the culinary spaces at Gateway Mall 2. Foodies looking for a delicious meal alongside their holiday fun can head up to World Kitchens on Level 4 to unlock exclusive treats.
• World Kitchens & World Cellar: Diners who accumulate a minimum single-receipt spend of PHP 2,000 at any of the active show kitchens—including the popular World Cellar—can redeem a complimentary, candy-filled Halloween loot bag.
• Seafood 8 by Olio: If you opt for the curated Lunch Festival menu at this premier seafood spot, the restaurant will treat you to an exclusive, specialty Halloween candy bag to sweeten your dining experience.
A Pre-Halloween Fitness Kick-Off
The element-themed excitement gets an early head start courtesy of the weekly aRUNeta Run Club. On October 25, the community fitness group will host a special Race of the Elements Costume Run to jumpstart the holiday celebrations.
Participants are encouraged to hit the pavement in their best elemental-inspired outfits, with a fantastic lineup of raffle prizes and exclusive rewards waiting for runners at the finish line.
Spooky Perks for Movie Lovers
Film enthusiasts can also get in on the Halloween action over at Gateway Cineplex 18. Araneta City is offering exclusive, limited-edition merchandise for horror fans catching the psychological thriller Clayface, which brings the eerie DC Comics character to life.
Moviegoers can unlock special collectibles depending on their ticket purchases:
• Buy 2 Tickets: Snag a free, limited-edition Clayface comic book.
• Buy 3 Tickets: Take home an exclusive Clayface vanity kit.
Note: Both movie promotions are available strictly while supplies last.
After-Dark Nightlife Celebrations
The Halloween excitement transitions into the late-night hours just a day ahead of the main mall events. On October 30, The Edge Skyview Bar at ibis Styles Manila will host “The Night We Got Ghosted,” an exclusive rooftop party kicking off at 9:00 PM.
Set against the backdrop of the hotel’s stunning poolside deck, partygoers can look forward to an energetic evening featuring:
• Live DJ sets and dynamic entertainment.
• Exclusive food and beverage promotions crafted just for the night.
• Panoramic city views from high above the district.
Festive Hotel Staycations and Family Quests
Families looking to extend the holiday fun can opt for an immersive staycation experience at Novotel Manila Araneta City.
The hotel is rolling out a series of curated family events over the holiday weekend:
• The Enchanted Halloween Quest: Hosted at the hotel’s Versailles Tent on October 31, this “Little Explorers” event promises an afternoon packed with interactive games, activities, and special surprises tailored for children.
• Themed Holiday Buffets: The culinary team at Food Exchange Manila is serving up a festive, themed lunch and dinner buffet selection running from October 30 through November 1.
Your Ultimate Halloween Destination
Whether you are a shopper searching for exclusive loot, a foodie looking for themed dining, a movie lover hunting down DC collectibles, a runner in costume, or a family looking for the perfect staycation, the City of Firsts is your premier destination for an unforgettable, magical spookfest this season.
