Lazada, the Philippines’ premier eCommerce platform, is keeping the holiday momentum strong with the launch of its 12.12 Global Brands Fest from December 8 to 14, where shoppers can score up to 80 percent off plus 100 percent free shipping on leading global and local brands. The excitement continues with the 12.12 All-Out Pasko Sale, running from December 11 at 8 p.m. until December 14, offering discounts of up to 90 percent and up to PHP 2,000 in Lazada vouchers. Throughout the entire period, shoppers can look forward to exclusive LazMall brands, more personalized shopping through the AI-powered Lazzie assistant, and guaranteed authentic products delivered with unmatched holiday value, amplified even further through engaging LazLive content.
This year’s 12.12 celebration brings an extensive lineup of international and local favorites across electronics, fashion, beauty, home, and daily essentials. Featured brands include TORRAS tech accessories, Umay Sports, Naturehike Outdoor, and Philips Lighting. Fans of Korean beauty can explore exclusive assortments from the GMarket Korea store, alongside rising favorites such as Mimani, vriuknt, and Bodorme. These brands, together with high-performing local sellers, continue to scale their businesses on Lazada’s trusted and well-supported ecosystem.
“Our commitment has always been to bring authentic, high-quality products closer to Filipino shoppers while empowering the brands and sellers who trust us to grow with Lazada,” said Lazada Philippines chief executive officer Carlos Barrera. “12.12 is one of our biggest celebrations of the year. Beyond the deals, it’s a moment to help brands expand, offer stronger value to customers, and make holiday shopping more seamless, convenient, and enjoyable for every Filipino.”
12.12 All-Out Shopping Treat Raffle
Adding to the festivities, Lazada is rolling out the 12.12 All-Out Shopping Treat Raffle from December 1 to 14, 2025. Shoppers earn one raffle entry for every single order worth PHP 500 or more (excluding Digital Goods and Milk Code products). One grand winner will receive the ultimate prize: a year-long shopping spree credited as PHP 100,000 monthly LazRewards from January to December 2026. Twelve additional winners will each take home PHP 12,000 in Lazada Gift Cards for their holiday shopping.
“The holiday season is when Filipino shoppers are most enthusiastic about discovering the best deals and the brands they love,” said Alvin Ching, Lazada Philippines’ head of seller operations. “We work closely with our brand and seller partners to ensure 12.12 always delivers wider assortments, better value, and a smoother shopping experience. We want customers to feel secure knowing they’re getting authentic products every time they shop with us.”
Lazada 12.12 Levels Up Holiday Shopping with LazLive’s All Out Sweep Challenge
To energize the celebration even further, Lazada is introducing a special LazLive event featuring the Four Houses, each led by a top creator who will compete to win LazMall vouchers for lucky viewers. With exclusive deals, product demos, and surprise voucher drops, the Four Houses aim to make holiday shopping both entertaining and rewarding.
The creator-led Houses include:
• House of Style led by Rain Matienzo, offering fashion-forward looks and lifestyle inspiration
• House of Tech led by Jae Miranda, known for accessible gadget reviews and practical tech recommendations
• House of Beauty led by Joce, sharing trusted product reviews, skincare tips, and makeup tutorials
• House of Crafts led by Tommy Tiangco, featuring DIY projects and creative home inspirations
Shoppers can tune in to the livestream on December 11 at 10 PM, support their favorite House, unlock more exclusive deals, and join interactive games throughout the event.
Be part of the country’s biggest year-end shopping celebration and score the best branded deals at Lazada’s 12.12 All-Out Pasko Sale.
