In celebration of National Arts Month, Samsung teams up once again with Fotomoto PH to transform the Paseo de Roxas underpass into a striking public gallery through the “Underground” photo exhibition, part of 10 Days of Art.
Marking Samsung’s second collaboration with the visionary photography collective, the global No. 1 TV brand continues to extend entertainment beyond the home—leveraging innovation not just to enhance viewing experiences, but to connect deeply with Filipino passions for culture, creativity, and storytelling.
Running until March 7, the free exhibition showcases evocative photographs capturing the connections between people, places, and memories across the Philippine archipelago. Displayed in exceptional clarity using Samsung’s Samsung The Frame, the images invite commuters and passersby to pause, reflect, and see fragments of their own stories in every frame.
Seeing Art with a New Vision
Powered by Samsung’s QLED technology, The Frame seamlessly blends high-performance display innovation with gallery-level aesthetics. Whether in the heart of the Makati Business District or inside a private living space, it delivers museum-quality visuals anywhere.
With Pantone Validated ArtfulColor, The Frame renders rich, vibrant hues with remarkable accuracy. Its Matte Display minimizes glare and reflections, allowing viewers to appreciate every textured detail regardless of ambient lighting. Enhanced by Samsung Vision AI, the screen intelligently optimizes visuals for a more immersive and lifelike experience.
When not in use as a TV, The Frame transitions into Art Mode, turning any wall into a personal gallery. Users can access over 370 free artworks annually via the Samsung Art Store, alongside curated selections from prestigious global galleries. A built-in Motion Sensor ensures the display activates only when someone is present, adding efficiency to elegance.
The ultra-slim design hangs flush against the wall, closely mimicking a traditional framed artwork. With customizable bezels and an adjustable stand, The Frame adapts effortlessly to any interior style or spatial requirement.
Where Innovation Meets Culture
Samsung’s partnership with Fotomoto PH for 10 Days of Art highlights how technology and culture can converge to transform everyday spaces. By elevating the Paseo de Roxas underpass into a vibrant art destination, the collaboration democratizes access to world-class photography—bringing gallery-quality experiences to the public sphere.
Experience The Frame in action at the “Underground” photo exhibition by Fotomoto PH at the Paseo de Roxas underpass. Admission is free and open to the public until March 7, 2026.
To learn more about Samsung The Frame and other Vision AI TVs, visit: https://news.samsung.com/ph/
