Canon PH Holds CSR Day for Kanlungan sa Er-Ma Foundation

Canon Marketing Philippines, in partnership with Kanlungan sa Er-Ma Ministry, Inc. (KSEM), a non-profit organization dedicated to protecting and empowering vulnerable children, recently held a meaningful Kyosei CSR Day in Malate, Manila. The collaboration reflects a shared commitment to uplifting communities, closely aligned with Canon’s Kyosei philosophy—working together for the common good to build brighter, more inclusive futures.

The initiative brought together 70 children from KSEM and 30 Canon employee volunteers for a day filled with nourishment, creativity, and heartfelt connection. One of the event’s highlights was the “Draw Your Big Smile” activity, where children were encouraged to express their happiest moments through art, guided by Canon volunteers who offered support, inspiration, and encouragement.

The children’s artworks were proudly showcased on the Wall of Big Smiles, celebrating their creativity and joy. A photo booth captured each child posing with their drawing, and every participant received a printed photo keepsake—a simple yet meaningful memento of a day filled with laughter, care, and shared happiness.

“At Canon, we believe that progress is about uplifting lives and creating meaningful, lasting impact,” said Anuj Aggarwal, President and CEO of Canon Marketing Philippines. “Partnering with Kanlungan sa Er-Ma allows us to support children in need of special protection—not only by providing nourishment, but by sparking joy, creativity, and hope for brighter futures.”

The Kyosei CSR Day forms part of Canon’s broader 2025 community initiatives, which include coastal cleanups, tree-planting activities, and youth-focused programs. These efforts underscore Canon’s continued commitment to Kyosei and its brand promise of “Delighting You Always,” extending its impact beyond technology into meaningful community engagement.