As businesses increasingly depend on real-time communication with their customers, secure and reliable messaging has become a must-have. In response, PLDT Inc.’s corporate arm, PLDT Enterprise, has partnered with Burst SMS, a global messaging technology company under Known Group, as its newest Application-to-Person (A2P) aggregator via the Smart Messaging Suite. This collaboration promises smarter, faster, and more secure enterprise communication, empowering businesses across key industries while supporting PLDT Enterprise’s local growth.
Unlocking Growth Through Trusted Messaging
With its newly established Manila office, Burst SMS aims to serve enterprises in retail, government, healthcare, and e-commerce. Its ISO27001 certification, 99.99% uptime, and direct carrier connections ensure mission-critical SMS services for businesses that need high-volume, low-latency messaging.
Through this partnership, Burst SMS has started with a significant messaging volume, projected to scale to 12 million SMS per month within the next 3–6 months. These messages will support customer promotions, advisories, announcements, and more, positioning Burst SMS as a trusted regional player and strengthening the A2P messaging ecosystem in the Philippines.
Local Presence Backed by Global Expertise
Though new to the Philippine market, Burst SMS brings extensive global experience in messaging technology. Its managed messaging gateway allows enterprises to connect directly to local carriers, ensuring reliable, large-scale delivery of notifications, from retail promos and government advisories to banking alerts and healthcare reminders. This high-volume messaging capability helps businesses boost operational efficiency and enhance customer engagement.
Voices from the Partnership
“Our collaboration with Known Group and Burst SMS reflects our drive to deliver meaningful innovations for enterprises,” said Mitch Locsin, First Vice President and Head of Enterprise Core Business, PLDT and Smart. “With their global expertise, local presence, and PLDT Enterprise’s robust network and digital solutions, Burst SMS is well positioned to accelerate the adoption of A2P messaging among Philippine businesses, helping them engage customers better and drive growth.”
Brad Down, Chief Innovation Officer of Burst SMS, added: “We are excited to work closely with PLDT Enterprise as we expand in the Philippines. This partnership strengthens our ability to serve enterprises requiring secure, high-volume messaging, supporting smarter customer engagement across the region.”
Driving Smarter Communication Across Industries
This partnership opens doors for secure, scalable, and reliable messaging solutions across the Philippines. By enabling businesses to connect with customers more effectively, PLDT Enterprise reinforces its commitment to digital growth, enterprise innovation, and the development of the local digital economy.
For more information on PLDT Enterprise’s solutions, visit PLDT Enterprise x Burst SMS Partnership.
