AirAsia Philippines Wins Gold for “LFG!” at NEXT Awards Asia-Pacific

AirAsia Philippines has earned the Gold Award for Most Innovative Video Marketing Campaign at the NEXT Awards Asia-Pacific 2025, recognized for its bold, Gen Z–focused “Let’s Fly and Go! (LFG!)” campaign that redefined how airlines connect with younger travelers.

The award was presented during the prestigious gala night held at Shangri-La The Fort, Manila, which brought together 79 leading organizations from across the Asia-Pacific region to celebrate standout marketing excellence.

The NEXT Awards Asia-Pacific, part of MARKETECH APAC’s flagship What’s NEXT in Marketing Series, honors campaigns that demonstrate exceptional creativity, effectiveness, and regional impact. This year’s winners represented a diverse mix of markets, including Singapore, Malaysia, Indonesia, Thailand, Vietnam, Taiwan, Australia, Myanmar, Hong Kong, and the Philippines.

AirAsia Philippines was recognized for its 2024 LFG! campaign, a multi-platform, video-led initiative that broke away from conventional airline marketing. Designed to resonate with Gen Z, the campaign captured the thrill of spontaneous travel—from the rush of hitting “book now” to last-minute adventures and the familiar call of “Let’s go!” among friends. Through fast-paced storytelling and dynamic visuals, LFG! tapped into the emotion of travel rather than simply promoting flights.

The campaign also marked a milestone for the brand, positioning AirAsia as the first local airline to launch a large-scale, video-driven brand push with this level of creativity and cultural relevance.

“We are truly grateful to be recognized at the NEXT Awards 2025 by MARKETECH APAC,” said Gian Directo, Head of Commercial of AirAsia Philippines. “Winning Gold for Most Innovative Video Marketing Campaign means a great deal to our team. With LFG!, we didn’t just sell flights—we captured the excitement of travel itself, inspiring the next generation to explore, discover, and create meaningful memories with AirAsia.”

With this recognition, AirAsia Philippines continues to reinforce its position as a forward-thinking brand—one that understands evolving travel mindsets and is unafraid to push creative boundaries in engaging the next generation of travelers.